Rob McDonald, Chief Commercial Officer, and Silvia Espinosa, Chief Customer Officer share deep insights about the IAG Loyalty business. It operates with 40 million members and alarmingly 3000 Avios are collected every second, whilst 2000 Avios are used per second!…

In this episode of 702 Shapeshifter Bruce Whitfield interviews Amanda Cromhout, Truth Founder & CEO. Bruce interviews Amanda on her accolades since arriving in South Africa in 2000.

In this episode Amanda Cromhout, Truth’s Founder ad CEO, discusses the South African Loyalty Awards 2023. The ⁠2023 South African Loyalty Awards,⁠ designed specifically to celebrate loyalty brilliance and innovation, announced the winning loyalty brands on Thursday 14 September at the Truth Leaders in Loyalty Summit,…

“This episode of Let’s Talk Loyalty and Loyalty TV features Amanda Cromhout, Founder and CEO of ⁠Truth. Amanda joins Paula on the show to share the launch of her book called “⁠Blind Loyalty – 101 Loyalty Concepts SIMPLIFIED⁠”, a book…

In this episode Amanda Cromhout, Truth’s CEO,  unpacks with Meredith Allan, Shoprite X’s Head of Rewards & Personalisation, the many layers to building a customer-centric organisation by Shoprite, Africa’s largest retailer, which prides itself on “feeding Africa for less”. ⁠Xtra…

Amanda Cromhout, Truth’s CEO, interviews eBucks CEO, JOhan Moolman. This is a loyalty interview not to miss. Johan Moolman openly shares the success behind the rewards brand, eBucks which picked up more awards than any other programme in the world at the International…

Listen to Amanda Cromhout, Truth CEO, simplify the intimidating task of launching a loyalty programme.  In this episode 8 common challenges when implementing a loyalty programme are covered.

Loyalty program builders – By Open Loyalty 8 common challenges when implementing a loyalty program with Amanda Cromhout.