Lessons learnt from 2019 Leaders in Loyalty Summit
The 2019 Leaders in Loyalty Summit brought together executives from some of SA’s leading loyalty brands such as eBucks, TFG, MySchool, Pick n Pay Smart Shopper, Vodacom and Sanlam Reality. The audience emerged themselves in discussion with the panel and speakers about…
Read More2019 South African Loyalty Awards Winners’ Report
The 2019 South African Loyalty Awards, developed specifically to celebrate loyalty excellence and innovation, announced the awards winners on Wednesday, 30 October, in Cape Town. This was the first year of operation of the South African Loyalty Awards, which was…
Read MoreIs it really loyalty if you have to pay for it?
Is it really loyalty if you have to pay for it? Author: Ros Netto, CRM & Loyalty Consultant, Truth Many notable loyalty programmes have adopted the pay-to-play (subscription based) model where members pay a recurring fee to stay in the…
Read MoreIncreased redemption drives increased engagement
Increased redemption drives increased engagement Author: Amanda Cromhout, CEO, Truth It’s an age-old theory that if you create a loyalty programme on high breakage that the numbers in the business case will add up nicely. This era in loyalty programme…
Read MoreThe importance of redemption
Increased redemption rates benefit not only the customer in his / her experience but also the brand which will benefit from more engaged customers, richer data as a result and a clear decrease in attrition. Watch the following video clip as Truth discusses…
Read MoreShort term marketing campaigns vs. long term customer loyalty strategies
The continuing price wars continue to impact customer purchase decisions across the airline, supermarket and telco industries among the big players in South Africa making customers seemingly less loyal to one brand. It seems the perception out there to attract new customers…
Read MoreLoyalty & the youth – How should we approach loyalty for the younger generations?
Young people (under the age of 25) are far less likely to use loyalty programmes, why is this? Loyalty programmes have in the past not been innovative enough to capture the attention of the youth. Brands have had to work hard…
Read MoreShould brands be expiring loyalty points?
An often hotly debated topic in loyalty is whether or not brands should be expiring points accumulated by members which are unredeemed. In the below podcast, Truth discusses the opportunities and risks relating to expiring points and the different approaches brands…
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