We believe, for long-term loyalty you need to connect with your customers through unexpected moments of delight, on an emotional level. People crave the unexpected and are attracted to moments that money can’t buy. Because loyalty gives you permission to engage with customers,…

Truth is proud to partner with UCT GetSmarter to provide insights to their marketing students on loyalty & CRM best practices. Truth shares her experiences and views about CRM and loyalty in South Africa.  The topics discussed in this interview include: challenges…

Many of our clients ask us why they should be creating a loyalty programme and the answer is simple: to gather customer data. A loyalty programme allows a business to capture customer data and combine it with internal business (e.g. product) data to really start understanding…

Customers demand choice & brands are giving it to them. In the last 18 months we’ve witnessed brands changing their programme propositions to meet the demands from consumers to allow more flexibility when it comes to rewards earning and redemption. Whilst…

Simplicity is the new theme echoed in the world of loyalty. Creating complicated hurdles to earn and burn and making it difficult for consumers to participate in your programme is a thing of the past. We have seen companies over the past 12 –…

Brands have begun to realise that true value for the customer lies in high redemption rates, which in turn, also reduce the weight of loyalty on the balance sheet.   Apart from lightening the balance sheet liability, higher redemption drives…

A brewing topic in the loyalty world is the concept of “fee-based” or premium loyalty programmes. In the last 18 months, many notable loyalty programmes have adopted the pay-to-play (subscription based) model where members pay a recurring fee to stay…

Pharmacy and beauty retail is leading the charge when it comes to loyalty programmes in South Africa. Clicks Clubcard has remained at the top as the most used loyalty programme at 72%, 12% points ahead of no.2, Pick n Pay…