Is loyalty just a fad or is it a real, strategic marketing initiative that can make a significant difference for brand and consumer? We are asked this question time and time again. We see in the Truth and BrandMapp Loyalty…
Read MoreThe Leaders in Loyalty Summit 2023, hosted by Truth, saw a line up of loyalty experience second to none. Over 160 loyalty executives from around South Africa and international markets gathered to listen to loyalty insights and panel interviews from…
Read MoreTruth’s CEO, Amanda Cromhout, simplifies and consolidates the key trends from the International Loyalty Awards finalists discussed in the Let’s Talk Loyalty Podcast: #375: Loyalty Trends from the International Loyalty Award Finalists in this article. Read the full article here:…
Read MoreAir Senegal Launches their Teranga Programme in partnership with LoyaltyPlus Centurion, South Africa, 15th December 2020. Air Senegal the fast growing West African long-haul and regional airline, launches its Teranga Frequent Flyer Programme in partnership with solution provider LoyaltyPlus.…
Read MoreThe 2019 Leaders in Loyalty Summit brought together executives from some of SA’s leading loyalty brands such as eBucks, TFG, MySchool, Pick n Pay Smart Shopper, Vodacom and Sanlam Reality. The audience emerged themselves in discussion with the panel and speakers about…
Read MoreThe 2019 South African Loyalty Awards, developed specifically to celebrate loyalty excellence and innovation, announced the awards winners on Wednesday, 30 October, in Cape Town. This was the first year of operation of the South African Loyalty Awards, which was…
Read MoreIs it really loyalty if you have to pay for it? Author: Ros Netto, CRM & Loyalty Consultant, Truth Many notable loyalty programmes have adopted the pay-to-play (subscription based) model where members pay a recurring fee to stay in the…
Read MoreIncreased redemption drives increased engagement Author: Amanda Cromhout, CEO, Truth It’s an age-old theory that if you create a loyalty programme on high breakage that the numbers in the business case will add up nicely. This era in loyalty programme…
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