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Times Live article features Truth & BrandMapp Loyalty Whitepaper 2018/19

31 October 2018

Consumer journalist, Wendy Knowler, discusses findings from the latest South African Loyalty Landscape Whitepaper in an article published on Times Live on 30 October 2018. Full article: Men and women want different things when it comes to loyalty programme rewards…

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75% of South Africans are using loyalty programmes

30 October 2018

Pharmacy and beauty retail is leading the charge when it comes to loyalty programmes in South Africa. Clicks Clubcard has remained at the top as the most used loyalty programme at 72%, 12% points ahead of no.2, Pick n Pay…

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Critical success factors to consider for your loyalty programme

27 September 2018

What are the critical success factors to consider when evaluating your loyalty programme or creating your new programme? As part of the process to better understand what success means in loyalty, we have 10 critical success factors to bear in…

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Truth features in Sunday Times Loyalty & Rewards supplement 2018

27 September 2018

Truth is proud to be featured in this year’s Sunday Times supplement: Rewards & Loyalty South Africa, released this week. The supplement covers an in-depth look into the South African loyalty landscape and the opinions of South Africa’s loyalty &…

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Increased redemption drives increased engagement!

28 August 2018

It’s an age-old theory that if you create a loyalty programme on high breakage that the numbers in the business case will add up nicely. Well according to the Truth Loyalty Whitepaper 2017, you can see that this stage in loyalty…

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Loyalty usage still on the rise

11 July 2018

If you were wondering where South African consumers stand with loyalty programmes, rest assured that the number of people signing up for loyalty programmes has continued to increase since 2015. The weak rand together with the political instability of the…

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Sunday Times article features Truth Loyalty Whitepaper 2017

16 October 2017

An article, published in the Sunday Times on 15 October 2017 by Wendy Knowler, features findings from the Truth Loyalty Whitepaper 2017 with quotes from Truth CEO, Amanda Cromhout. Full article:

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Truth Loyalty Whitepaper 2017 Infographic

16 October 2017

Infographic depicting latest South African loyalty landscape data shared in Truth’s Loyalty Whitepaper 2017:

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