Times Live article features Truth & BrandMapp Loyalty Whitepaper 2018/19
Consumer journalist, Wendy Knowler, discusses findings from the latest South African Loyalty Landscape Whitepaper in an article published on Times Live on 30 October 2018. Full article: Men and women want different things when it comes to loyalty programme rewards…
Read More75% of South Africans are using loyalty programmes
Pharmacy and beauty retail is leading the charge when it comes to loyalty programmes in South Africa. Clicks Clubcard has remained at the top as the most used loyalty programme at 72%, 12% points ahead of no.2, Pick n Pay…
Read MoreCritical success factors to consider for your loyalty programme
What are the critical success factors to consider when evaluating your loyalty programme or creating your new programme? As part of the process to better understand what success means in loyalty, we have 10 critical success factors to bear in…
Read MoreTruth features in Sunday Times Loyalty & Rewards supplement 2018
Truth is proud to be featured in this year’s Sunday Times supplement: Rewards & Loyalty South Africa, released this week. The supplement covers an in-depth look into the South African loyalty landscape and the opinions of South Africa’s loyalty &…
Read MoreIncreased redemption drives increased engagement!
It’s an age-old theory that if you create a loyalty programme on high breakage that the numbers in the business case will add up nicely. Well according to the Truth Loyalty Whitepaper 2017, you can see that this stage in loyalty…
Read MoreLoyalty usage still on the rise
If you were wondering where South African consumers stand with loyalty programmes, rest assured that the number of people signing up for loyalty programmes has continued to increase since 2015. The weak rand together with the political instability of the…
Read MoreSunday Times article features Truth Loyalty Whitepaper 2017
An article, published in the Sunday Times on 15 October 2017 by Wendy Knowler, features findings from the Truth Loyalty Whitepaper 2017 with quotes from Truth CEO, Amanda Cromhout. Full article:
Read MoreTruth Loyalty Whitepaper 2017 Infographic
Infographic depicting latest South African loyalty landscape data shared in Truth’s Loyalty Whitepaper 2017:
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