Simplifying the complex world of loyalty. Truth is a global consultancy that advises leading brands on their loyalty and customer strategies. We build loyalty programmes, from concept to design, to commercials and customer research.
Truth provides you with the one-stop solution for everything in your world of loyalty.
We are here to serve your every loyalty need.
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Truth provides you with the one-stop solution for everything in your world of loyalty.
Advance your career in loyalty through Truth’s Customer Academy.
Don’t miss out on our loyalty events and awards hosted throughout the year.
Truth has played a fundamental role in paving the way for Virgin Active South Africa to move towards customer centricity. Truth has a great way of applying its experience to any business environment and is able to turn complex and foreign processes into a tangible roadmap. We look forward to continuing our relationship with Truth as they assist us in operationalising our customer centricity strategy.
Lisa Grosskurth, Former Head of CRM, Virgin Active
The latest insights around loyalty in South Africa are explained through this annual loyalty whitepaper brought to the industry by Truth and BrandMapp. For the ninth year, Truth has partnered with WhyFive Insights, using the annual BrandMapp study, to extract loyalty-specific consumer behaviour. There is no other study in this mature loyalty market which unpacks the necessary understanding for brands operating loyalty programmes for South Africans.
101 Loyalty concepts radically simplified
Author: Amanda Cromhout
This book is a must–read for every business professional. This book radically simplifies the complex industry of customer loyalty.
Loyalty Events:
