Business Day loyalty feature refers to Truth on rewards redemption

2 August 2017

Business Day loyalty article: Loyalty schemes used for everything from paying for dates to buying vital meds Millions of South Africans have come to depend heavily on loyalty programmes‚ many using their points to buy essentials — groceries‚ pre-paid electricity…

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Tech Financials features the Truth Whitepaper & CEO, Amanda Cromhout

13 July 2017

Times are financially tough for many South Africans, making special offers and opportunities to save more appealing than ever. So why is it that SA’s ‘big four’ retail banks are sitting with more than R2 billion in unspent loyalty points?…

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Truth features in FlyBlue magazine

30 March 2017

Truth is proud to have had our Whitepaper featured in FlyBlue Magazine. See the full feature below:

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South Africans love their loyalty programmes, interview with Bruce Whitfield

8 December 2016

Amanda Cromhout discusses South African’s growing appetite for loyalty programmes with The Money Show’s Bruce Whitfield. “Truth is a consultancy that specialises in loyalty programme development. It recently released findings after questioning 27 446 respondents regarding loyalty programmes. It found that…

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Amanda Cromhout discusses the Truth Loyalty Whitepaper on Classic FM

8 December 2016

In case you missed Truth CEO, Amanda Cromhout chat about all things loyalty and our latest Whitepaper on Classic FM. Listen to the full podcast here:

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Business Live features the Truth Loyalty Whitepaper

8 December 2016

Amanda Cromhout, founder and CEO of Truth, said SA there had been rapid growth in loyalty programmes available to customers in SA across almost every industry sector. “More recently we’ve seen a number of brands really up their loyalty game…

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Supermarket Retailer unpacks SA’s most popular programmes

8 December 2016

Pick n Pay’s Smart Shopper is by far the most used loyalty programme in SA with Clicks’ ClubCard and Woolworths’ WRewards coming in at second and third place. This is according to the 2016 Truth Loyalty Whitepaper, a report on…

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Bizcommunity features the second edition of the Truth Loyalty Whitepaper

8 December 2016

The true extent of the value that companies can derive from data is still being explored. However, customer data that enables brands to target consumers on a more individual level gives those brands an immeasurable advantage through increased relevance and…

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