Join Carly Neubauer, Co-Founder of Elevate Loyalty, as she dives into a revealing discussion with Amanda Cromhout, the esteemed CEO and Founder of Truth. In this episode of Let’s Talk Loyalty, Carly and Amanda explore the latest findings from the…
Read MoreBrett Cameron is the Managing Director of Old Mutual Rewards. Unlike many loyalty programmes, Old Mutual Rewards focuses primarily on incentivising members to take care of their financial wellbeing. With over 2 million members and a staggering 5 billion points…
Read MoreThis article gives an overall snapshot of the insights from the Truth & BrandMapp 2023/4 South African Loyalty whitepaper including 76% loyalty programme usage in 2023/2024, demographic insights, top shopper loyalty programmes, preferred rewards and consumer behaviour and insights into…
Read MoreThe 2023/4 Truth & BrandMapp South African Loyalty whitepaper identifies Checkers Xtra Savings as the most popular loyalty program among wealthier consumers, closely followed by the Clicks ClubCard. For mass-market consumers, the most preferred programme is Shoprite Xtra Savings. The…
Read MoreInsights from the 2023/4 Truth & BrandMapp South African Loyalty whitepaper reveal that loyalty programme usage has grown from 67% in 2015 to 76% in 2023/2024 across both gender and income categories. This article covers the most used loyalty programmes,…
Read MoreInsights from the 2023/4 Truth & BrandMapp South African Loyalty whitepaper reveal that getting cash back remains the preferred benefit of economically active consumers This article also covers the most used loyalty programmes, top benefits and many other insights from…
Read MoreThe launch of the 4th edition of ‘What Brits want from Loyalty Programmes 4.0’ does not disappoint. This Let’s Talk Loyalty podcast talks to three deeply experienced professionals about this whitepaper. Amanda Cromhout talks to Charlie Hills,Chief Strategy Officer and…
Read MoreThe 2023/4 Truth & BrandMapp South African Loyalty whitepaper has been released. This year’s whitepaper is the 8th edition. Amanda Cromhout, CEO of Truth and author of the whitepaper is interviewed on Kaya Biz by Gugulethu Mfuphi. In this episode,…
Read More