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The efficacy of loyalty programmes in South Africa

22 September 2020 | Comments Off on The efficacy of loyalty programmes in South Africa

Amanda Cromhout, the CEO at Truth, presented a very different view on the efficacy of loyalty programmes in South Africa at The Nedbank IMC 2020 conference. To view the Conference paper click on the link below Conference Paper Nedbank IMC…

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Power Lunch with Mpho Letsholonyane and Amanda Cromhout on Power FM

21 July 2020 | Comments Off on Power Lunch with Mpho Letsholonyane and Amanda Cromhout on Power FM

In case you missed Truth’s CEO, Amanda Cromhout, interviewed on Power FM. Chatting to Mpho Letsholonyane, on our latest findings in the Truth & BrandMapp loyalty whitepaper. https://omny.fm/shows/power-lunch/understanding-loyalty-programmes

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Bizcommunity article features Truth & BrandMapp Loyalty Whitepaper 2019/20

17 March 2020 | Comments Off on Bizcommunity article features Truth & BrandMapp Loyalty Whitepaper 2019/20

These are SA’s favourite loyalty programmes for 2019/20 Retail loyalty programmes continue to lead the charge when it comes to loyalty programme usage in South Africa. For the third year in a row, Clicks ClubCard remains the most used loyalty programme in…

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BusinessTech article features Truth Loyalty Whitepaper 2019/20

17 March 2020 | Comments Off on BusinessTech article features Truth Loyalty Whitepaper 2019/20

An article, published by the BusinessTech website (www.businesstech.co.za) on 14 March 2020, features findings from the 2019/20 Truth & BrandMapp Loyalty Landscape Whitepaper. Full article: These are the most popular loyalty programmes in South Africa Loyalty consultancy Truth and BrandMapp have published…

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Press Release: 2019/20 Truth & BrandMapp Loyalty Landscape Whitepaper launch

13 March 2020 | Comments Off on Press Release: 2019/20 Truth & BrandMapp Loyalty Landscape Whitepaper launch

72% of South Africans using loyalty programmes Clicks ClubCard is the most used loyalty programme in South Africa for 3 consecutive years. Retail loyalty programmes continue to take charge when it comes to loyalty programme usage in South Africa. Clicks…

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702’s The Money Show with Bruce Whitfield interviews Truth CEO, Amanda Cromhout

27 November 2019 | Comments Off on 702’s The Money Show with Bruce Whitfield interviews Truth CEO, Amanda Cromhout

Truth’s CEO, Amanda Cromhout discusses loyalty programmes in South African with 702’s Bruce Whitfield in the popular The Money Show segment. In the interview, they discuss the top loyalty programmes in South Africa and other useful loyalty insights.  Listen to…

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Shake-up in SA banking can pay off for customers. Truth featured in the Sunday Times Business News

22 November 2019 | Comments Off on Shake-up in SA banking can pay off for customers. Truth featured in the Sunday Times Business News

Truth’s CEO, Amanda Cromhout featured in the Sunday Times Business News insert. To view the article, simply click here, or you can read it below: As technological disruption and new entrants shake up SA’s banking sector, customer loyalty has become…

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Press Release: 2019 South African Loyalty Awards Winners

31 October 2019 | Comments Off on Press Release: 2019 South African Loyalty Awards Winners

  The 2019 South African Loyalty Awards, developed specifically to celebrate loyalty excellence and innovation, announced the awards winners on Wednesday, 30 October, in Cape Town.   This was the first year of operation of the South African Loyalty Awards,…

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