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Marigold webinar: Loyalty Programs – Do they really pay off? Why to invest and how to measure success

15 January 2024 | Comments Off on Marigold webinar: Loyalty Programs – Do they really pay off? Why to invest and how to measure success

In this 55 minute webinar Tom Peace, Managing Director of the Loyalty People is joined by Amanda Cromhout, Truth’s CEO and Simon Jeffs, Principal Marketing Strategist at Marigold. This webinar discusses reasons for investing in customer loyalty, building a business…

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Let’s Talk Loyalty #482: Out of Adversity Comes the Release of Two Loyalty Books, and Both Deserve a Place on Every Desk

10 January 2024 | Comments Off on Let’s Talk Loyalty #482: Out of Adversity Comes the Release of Two Loyalty Books, and Both Deserve a Place on Every Desk

Amanda Cromhout interviews Phil Shelper, Founder & CEO of Loyalty Reward & Co. Phil is the author of Loyalty programs: The Complete Guide. Phil released the first edition in 2020 after many months of COVID and the time to face…

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The Wise Marketer: An interview with Amanda Cromhout

11 December 2023 | Comments Off on The Wise Marketer: An interview with Amanda Cromhout

Amanda Cromhout is a tenured loyalty professional based in Cape Town, South Africa. She is an accomplished entrepreneur, having founded and operated her advisory agency Truth Loyalty for many years, and organized and hosted the South African Loyalty Awards, a fixture…

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Let’s Talk Loyalty #467: Virgin Active launches Virgin Active Rewards in its move to a Social Wellness Brand

7 December 2023 | Comments Off on Let’s Talk Loyalty #467: Virgin Active launches Virgin Active Rewards in its move to a Social Wellness Brand

Dean Kowarski, Global CEO of Virgin Active, shares incredible insights about Virgin Active. Virgin Active has launched its Rewards programme, firstly in South Africa in 2023; its roll out plans are UK and Italy in 2024 and APAC for 2025.…

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Stampix webinar: Raising the Bar for Loyalty Programs Through Emotions

28 November 2023 | Comments Off on Stampix webinar: Raising the Bar for Loyalty Programs Through Emotions

  In this 45 minute webinar Simon Tavernier is joined by Amanda Cromhout, Truth’s CEO and Celeste Williams, Head of Marketing, Sponsorships and Experiential Marketing at Vitality. This webinar features lessons from Vitality to boost engagement beyond transactions.    

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Open Loyalty: Blind Loyalty: 101 Concepts Radically Simplified, with Amanda Cromhout

28 November 2023 | Comments Off on Open Loyalty: Blind Loyalty: 101 Concepts Radically Simplified, with Amanda Cromhout

This episode on the Open Loyalty podcast provides a handful of insights from the author of Blind Loyalty, Amanda Cromhout, inspires listeners to buy a copy, and support the Blind Loyalty Trust. This episode features: Who the book is for…

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Let’s Talk Loyalty #458: IAG Loyalty shares strategy, Innovation and insights

15 November 2023 | Comments Off on Let’s Talk Loyalty #458: IAG Loyalty shares strategy, Innovation and insights

Rob McDonald, Chief Commercial Officer, and Silvia Espinosa, Chief Customer Officer share deep insights about the IAG Loyalty business. It operates with 40 million members and alarmingly 3000 Avios are collected every second, whilst 2000 Avios are used per second!…

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702 Shapeshifter with Bruce Whitfield and Amanda Cromhout, Truth Founder & CEO

12 October 2023 | Comments Off on 702 Shapeshifter with Bruce Whitfield and Amanda Cromhout, Truth Founder & CEO

In this episode of 702 Shapeshifter Bruce Whitfield interviews Amanda Cromhout, Truth Founder & CEO. Bruce interviews Amanda on her accolades since arriving in South Africa in 2000.

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