In this 55 minute webinar Tom Peace, Managing Director of the Loyalty People is joined by Amanda Cromhout, Truth’s CEO and Simon Jeffs, Principal Marketing Strategist at Marigold. This webinar discusses reasons for investing in customer loyalty, building a business…
Read MoreAmanda Cromhout interviews Phil Shelper, Founder & CEO of Loyalty Reward & Co. Phil is the author of Loyalty programs: The Complete Guide. Phil released the first edition in 2020 after many months of COVID and the time to face…
Read MoreAmanda Cromhout is a tenured loyalty professional based in Cape Town, South Africa. She is an accomplished entrepreneur, having founded and operated her advisory agency Truth Loyalty for many years, and organized and hosted the South African Loyalty Awards, a fixture…
Read MoreDean Kowarski, Global CEO of Virgin Active, shares incredible insights about Virgin Active. Virgin Active has launched its Rewards programme, firstly in South Africa in 2023; its roll out plans are UK and Italy in 2024 and APAC for 2025.…
Read MoreIn this 45 minute webinar Simon Tavernier is joined by Amanda Cromhout, Truth’s CEO and Celeste Williams, Head of Marketing, Sponsorships and Experiential Marketing at Vitality. This webinar features lessons from Vitality to boost engagement beyond transactions.
Read MoreThis episode on the Open Loyalty podcast provides a handful of insights from the author of Blind Loyalty, Amanda Cromhout, inspires listeners to buy a copy, and support the Blind Loyalty Trust. This episode features: Who the book is for…
Read MoreRob McDonald, Chief Commercial Officer, and Silvia Espinosa, Chief Customer Officer share deep insights about the IAG Loyalty business. It operates with 40 million members and alarmingly 3000 Avios are collected every second, whilst 2000 Avios are used per second!…
Read MoreIn this episode of 702 Shapeshifter Bruce Whitfield interviews Amanda Cromhout, Truth Founder & CEO. Bruce interviews Amanda on her accolades since arriving in South Africa in 2000.
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