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Let’s Talk Loyalty #458: IAG Loyalty shares strategy, Innovation and insights

Rob McDonald, Chief Commercial Officer, and Silvia Espinosa, Chief Customer Officer share deep insights about the IAG Loyalty business.

It operates with 40 million members and alarmingly 3000 Avios are collected every second, whilst 2000 Avios are used per second! Interestingly, 60% of Avios are collected outside of flying.

Rob and Silvia talk through IAGL’s partner approach with recent successes. We also hear about innovations such as Avios-only flights, gamification engagement through Avios booster and IAGL’s wine flyer.

Listen here:

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