Truth’s CEO, Amanda Cromhout, had the opportunity to chat live, with Christine Wu, Absa Rewards Executive on their latest programme Absa Advantage.
Truth CEO, Amanda Cromhout, discusses new programmes that launched last year. We look at two programmes in particular, Famous Brands’ Wimpy Rewards and DSTV’s DSTV Rewards. To get greater insight into these rewards programmes we speak to Kaveer Maharaj from DSTV and Michael Emanuel from Famous Brands.
In this webinar, our CEO, Amanda Cromhout, discusses the blueprint for loyalty programme success. We take you through 10 critical success factors to analyse your programme and we draw upon global examples to illustrate these.
In this webinar, our CEO, Amanda Cromhout, unpacks what frustrates consumers about loyalty programmes. We have the powerful insight from Consumer Journalist, Wendy Knowler through her interview with Amanda and what the South African consumers are really feeling about loyalty & rewards programmes.
Enjoy the Truth webinar with Vodacom’s Executive Head of Rewards and Loyalty, Mateboho Malope, where Truth’s CEO Amanda Cromhout discusses the launch of VodaBucks with Mateboho. Mateboho openly shares great insights into the VodaBucks programme.
In this webinar, we share with you the deep insights of consumer behaviour towards loyalty programmes in South Africa, derived from the 2019/20 Truth & BrandMapp Loyalty Whitepaper.