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Insights to Absa Advantage

By Info Truth | 8 April 2021

Truth’s CEO, Amanda Cromhout, had the opportunity to chat live, with Christine Wu, Absa Rewards Executive on their latest programme Absa Advantage.

Are loyalty programmes evaporating?!

By Info Truth | 15 March 2021

Truth’s CEO, Amanda Cromhout, debates if loyalty programmes are in fact evaporating?! Bruce Whitefield – host of The Money Show, recently introduced a loyalty discussion with Amanda with the question: are loyalty programmes evaporating?! Amanda shares insights gained from some of the top loyalty executives in the country on how they are boosting business through…

New loyalty launches

By Info Truth | 11 February 2021

Truth CEO, Amanda Cromhout, discusses new programmes that launched last year. We look at two programmes in particular, Famous Brands’ Wimpy Rewards and DSTV’s DSTV Rewards. To get greater insight into these rewards programmes we speak to Kaveer Maharaj from DSTV and Michael Emanuel from Famous Brands.

Truth’s blueprint for loyalty programme success.

By Info Truth | 9 October 2020

In this webinar, our CEO, Amanda Cromhout, discusses the blueprint for loyalty programme success. We take you through 10 critical success factors to analyse your programme and we draw upon global examples to illustrate these.

Amanda Cromhout unpacks what frustrates consumers about loyalty programmes

By Info Truth | 22 September 2020

In this webinar, our CEO, Amanda Cromhout, unpacks what frustrates consumers about loyalty programmes. We have the powerful insight from Consumer Journalist, Wendy Knowler through her interview with Amanda and what the South African consumers are really feeling about loyalty & rewards programmes.

Truth webinar with Vodacom’s Executive Head of Rewards and Loyalty, Mateboho Malope

By Info Truth | 8 September 2020

Enjoy the Truth webinar with Vodacom’s Executive Head of Rewards and Loyalty, Mateboho Malope, where Truth’s CEO Amanda Cromhout discusses the launch of VodaBucks with Mateboho. Mateboho openly shares great insights into the VodaBucks programme.

Truth & BrandMapp Loyalty Whitepaper Webinar

By Info Truth | 25 August 2020

In this webinar,  we share with you the deep insights of consumer behaviour towards loyalty programmes in South Africa, derived from the 2019/20 Truth & BrandMapp Loyalty Whitepaper.

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