Truth is trusted by the majority of South Africa’s leading loyalty brands. With over 50 years of industry experience for measured success. We are proud to serve the industry.
8 – 9 September 2026 | Cape Town
The Leaders in Loyalty Summit is a cross-industry event designed to bring together loyalty, customer experience, data, CRM, marketing and business leaders from all 11 major industry sectors.
Simplifying the complex world of loyalty.
Your leading loyalty consultancy.
Truth is a global consultancy that advises leading brands on their loyalty and customer strategies. We build loyalty programmes, from concept to design, to commercials and customer research.
Truth provides you with the one-stop solution for everything in your world of loyalty.
We are here to serve your every loyalty need.
Consulting
Truth provides you with the one-stop solution for everything in your world of loyalty.
Training
Advance your career in loyalty through Truth’s Customer Academy, with our Diploma in Loyalty.
Loyalty Events
Don’t miss out on our loyalty events and awards hosted throughout the year.
Books for loyalty professionals.
Blind Loyalty
101 Loyalty concepts radically simplified
Author: Amanda Cromhout
This book is a must–read for every business professional. This book radically simplifies the complex industry of customer loyalty.
Whitepaper 2024/5
The latest insights around loyalty in South Africa are explained through this annual loyalty whitepaper brought to the industry by Truth and BrandMapp. For the tenth year, Truth has partnered with WhyFive Insights, using the annual BrandMapp study, to extract loyalty-specific consumer behaviour. There is no other study in this mature loyalty market which unpacks the necessary understanding for brands operating loyalty programmes for South Africans.
"Truth has no equal in the Loyalty market."
Johan Moolman, CEO Sanlam Group Rewards
“Truth has no equal in the Loyalty market. Truth consistently delivered on their promise and continuously provides extremely valuable input in all facets of the loyalty industry. Truth is transparent, innovative, informative and challenges industry norms. It has been a pleasure to be able to lean on a team of industry experts and we look forward to working with the Truth team even more going forward.”
Johan Moolman, CEO Sanlam Group Rewards
Our Global Clients
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