At Truth, we advise leading global and South African brands on their loyalty and customer strategies. We build loyalty programmes, from concept to design, to commercials and customer research. Truth provides you with the one-stop solution for everything in your world of loyalty from strategy, to platforms, to CRM, to member engagement. We are here to serve your every loyalty need.

What we do

CUSTOMER LOYALTY STRATEGY

We are deeply experienced in creating and executing world-class customer loyalty strategies for our clients. Our insights enable you to optimise your greatest asset – your customer base.This strategic leadership spans from loyalty programme design/re-design through to customer centricity at the core of your business.

CUSTOMER LOYALTY STRATEGY

We are deeply experienced in creating and executing world-class customer loyalty strategies for our clients. Our insights enable you to optimise your greatest asset – your customer base.
This strategic leadership spans from loyalty programme design/re-design through to customer centricity at the core of your business.

DATA

Our consulting work is more powerful with an analytical approach to your brand’s customer data, combined with in-depth research & analysis of the industry trends across loyalty & CRM.

We believe deeply in commercial modelling to ensure that our recommendations and ideas are more robust than just ideas.

DATA

Our consulting work is more powerful with an analytical approach to your brand’s customer data, combined with in-depth research & analysis of the industry trends across loyalty & CRM.

We believe deeply in commercial modelling to ensure that our recommendations and ideas are more robust than just ideas.

PLATFORMS & PRODUCTS

We curate loyalty solutions for our clients to enable a one-stop shop for their loyalty needs.

We provide you with a platform assessment for your loyalty needs & can run RFP processes with trusted external vendors.

PLATFORMS & PRODUCTS

We curate loyalty solutions for our clients to enable a one-stop shop for their loyalty needs.

We provide you with a platform assessment for your loyalty needs & can run RFP processes with trusted external vendors

EDUCATION & TRAINING

Truth offers an array of education and training opportunities through Truth’s Customer Academy. We bring you the best in loyalty education in South Africa and internationally:
- Online short course in loyalty
- Annual whitepaper
- Loyalty masterclass
- Tailoured in-house training

EDUCATION & TRAINING

Loyalty cannot be bought or created; it is earned as a result of loving, understanding & engaging with your customers on a level far deeper than even your greatest discount.