Meet The Team
Amanda Cromhout
Founder & CEO of Truth
Amanda is the founder & CEO of Truth. Amanda’s extensive experience in the field of loyalty & CRM has put Truth at the forefront of the loyalty industry.
She spent 11 years at British Airways, leading sales & marketing teams across UK, Africa, Middle East & Asia. She has also spearheaded the Customer (CRM) division at Woolworths, South Africa.
Amanda is invited to speak, professionally, as a keynote speaker and thought-leader in her field, both in South Africa and internationally.
Lauren Moore
Office Manager
Lauren Moore is Truth’s Office Manager, overseeing all administrative, procurement and new business requirements at Truth. She also works on our research projects to assist our clients.
Lauren joined Truth in 2015 and has experience within the marketing industry, specifically brand marketing. She holds a degree in Marketing Management from IMM.