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Meet The Team


Amanda Cromhout

Founder & CEO of Truth


Amanda is the founder & CEO of Truth. Amanda’s extensive experience in the field of loyalty & CRM has put Truth at the forefront of the loyalty industry.

She spent 11 years at British Airways, leading sales & marketing teams across UK, Africa, Middle East & Asia. She has also spearheaded the Customer (CRM) division at Woolworths, South Africa.

Amanda is invited to speak, professionally, as a keynote speaker and thought-leader in her field, both in South Africa and internationally.



Ros Netto

CRM & Loyalty Consultant


Ros, Truth’s Loyalty & CRM Consultant, joined the company from Woolworths in 2010. She has successfully developed and implemented CRM/loyalty related solutions for many of Truth’s clients (locally & internationally) across various industries for both B2B & B2C clients.

Ros also runs Truth’s training and development product, Customer Academy, focusing on delivering loyalty and CRM workshops and online courses, as well as, Truth’s marketing portfolio.

Ros holds a degree in Human Resource Management majoring in Industrial Psychology from Stellenbosch University.



Lauren Moore

Office Manager


Lauren Moore is Truth’s Office Manager, overseeing all administrative, procurement and new business requirements at Truth. She also works on our research projects to assist our clients.

Lauren joined Truth in 2015 and has experience within the marketing industry, specifically brand marketing. She holds a degree in Marketing Management from IMM.

Morgan website

Morgan Henderson

Account Manager


Morgan is Truth’s Account Manager, responsible for the delivery of all Truth’s training and development products, within the the Truth Customer Academy team. Morgan has more than 12 years’ experience in digital marketing, mostly as an Account & Project Manager. He is also responsible for the execution of Truth’s marketing strategy.

Morgan is passionate about client service and has implemented and managed many successful marketing campaigns. His drive and commitment has seen him manage campaigns with SME and enterprise clients, both in South Africa and abroad.