Jeremy Maggs is the host of Moneywebb@Midday. This podcast episode feature’s Truth’s Founder and CEO, Amanda Cromhout. In this podcast episode, Amanda chats through the fact that both female and male consumers loyalty programme usage is the same for the…
Read MoreIn this podcast on Kaya Biz, Amanda Cromhout, CEO of Truth, talks through what makes a great rewards programme, based on the 2023/4 Truth & BrandMapp Loyalty Whitepaper. Listen here:
Read MoreThis Let’s Talk Loyalty interview with Michael Smith, from AI Events and is Co-Founder of the Loyalty Security Alliance. He talks through the definition of fraud and the difference between traditional fraud and account take overs. He also explains the…
Read MoreThis Let’s Talk Loyalty interview with Daniel McCarthy, Assistant Professor at Emory University unpacks several deep layers of understanding around measuring retention and customer lifetime value. He highlights a concern that businesses state improved performance against reduced churn rates. It…
Read MoreThis episode of newscast features a look into the current state of General Data Protection Regulation compliance by Richard Dutton, of WPP. Amanda Cromhout explains her motivation behind establishing the Blind Loyalty Trust, citing her personal medical journey as the catalyst. Through this…
Read MoreOn this episode of the Loyalty Stories Podcast, Michelle Ellicott-Taylor, Global Head of Partnerships at Antavo is joined by Amanda Cromhout, Founder and CEO of Truth, Author of Blind Loyalty. During their discussion, they dive into Amanda’s favourite loyalty programmes,…
Read MoreTruth’s CEO, Amanda Cromhout, is joined by David Slavick ,Co-Founder and Partner at Ascendant Loyalty Marketing. His interview unpacks a vast array of loyalty discussion points, which flow easily due to David’s extensive experience both brand side and consultancy/agency side. This…
Read MoreThis Let’s Talk Loyalty podcast talks to three deeply experienced professionals about the whitepaper – Understanding Loyalty in Europe 2.0. Amanda Cromhout talks to Charlie Hills, Chief Strategy Officer and Abigayle Blanshard, Senior Strategist, both from MandoConnect. They are accompanied…
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