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702’s The Money Show with Bruce Whitfield interviews Truth CEO, Amanda Cromhout

27 November 2019

Truth’s CEO, Amanda Cromhout discusses loyalty programmes in South African with 702’s Bruce Whitfield in the popular The Money Show segment. In the interview, they discuss the top loyalty programmes in South Africa and other useful loyalty insights.  Listen to…

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Shake-up in SA banking can pay off for customers. Truth featured in the Sunday Times Business News

22 November 2019

Truth’s CEO, Amanda Cromhout featured in the Sunday Times Business News insert. To view the article, simply click here, or you can read it below: As technological disruption and new entrants shake up SA’s banking sector, customer loyalty has become…

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Press Release: 2019 South African Loyalty Awards Winners

31 October 2019

  The 2019 South African Loyalty Awards, developed specifically to celebrate loyalty excellence and innovation, announced the awards winners on Wednesday, 30 October, in Cape Town.   This was the first year of operation of the South African Loyalty Awards,…

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CapeTalk – What do South Africa’s loyalty schemes offer to consumers?

22 October 2019

Truth’s CEO, Amanda Cromhout discusses loyalty programmes in South African with Kieno Kammies at CapeTalk. In the interview, we discuss loyalty programme usage in South Africa and talk through some of the critical factors making programmes more successful than others.…

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Is it really loyalty if you have to pay for it? Truth featured in the Sunday Times Loyalty & Rewards magazine

27 September 2019

Truth’s leading consultant in Loyalty and CRM, Ros Netto shares her views on paid-for loyalty programmes in the Sunday Times Loyalty and Rewards magazine. Read the full article by clicking on the link below: Is it really loyalty if you…

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Increased redemption drives increased engagement. Truth featured in the Sunday Times Loyalty & Rewards magazine

27 September 2019

Truth CEO, Amanda Cromhout shares her knowledge of redemption and engagement in the below article which was featured in the Sunday Times Loyalty and Rewards Magazine. Read the full article by clicking on the link below: Increased redemption drives increased…

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Is it really loyalty if you have to pay for it?

26 September 2019

Is it really loyalty if you have to pay for it? Author: Ros Netto, CRM & Loyalty Consultant, Truth Many notable loyalty programmes have adopted the pay-to-play (subscription based) model where members pay a recurring fee to stay in the…

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Increased redemption drives increased engagement

26 September 2019

Increased redemption drives increased engagement Author: Amanda Cromhout, CEO, Truth   It’s an age-old theory that if you create a loyalty programme on high breakage that the numbers in the business case will add up nicely. This era in loyalty programme…

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