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CapeTalk – What do South Africa’s loyalty schemes offer to consumers?

22 October 2019

Listen to Truth CEO, Amanda Cromhout chat to Kieno Kammies from CapeTalk as they discuss loyalty schemes in South Africa. Listen to the podcast here.

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Is it really loyalty if you have to pay for it? Truth featured in the Sunday Times Loyalty & Rewards magazine

27 September 2019

Truth’s leading consultant in Loyalty and CRM, Ros Netto shares her views on paid-for loyalty programmes in the Sunday Times Loyalty and Rewards magazine. Read the full article by clicking on the link below: Is it really loyalty if you…

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Increased redemption drives increased engagement. Truth featured in the Sunday Times Loyalty & Rewards magazine

27 September 2019

Truth CEO, Amanda Cromhout shares her knowledge of redemption and engagement in the below article which was featured in the Sunday Times Loyalty and Rewards Magazine. Read the full article by clicking on the link below: Increased redemption drives increased…

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Is it really loyalty if you have to pay for it?

26 September 2019

Is it really loyalty if you have to pay for it? Author: Ros Netto, CRM & Loyalty Consultant, Truth Many notable loyalty programmes have adopted the pay-to-play (subscription based) model where members pay a recurring fee to stay in the…

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Increased redemption drives increased engagement

26 September 2019

Increased redemption drives increased engagement Author: Amanda Cromhout, CEO, Truth   It’s an age-old theory that if you create a loyalty programme on high breakage that the numbers in the business case will add up nicely. This era in loyalty programme…

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To tier or not to tier?

26 September 2019

“To tier or not to tier” by Puseletso Mompei features Truth’s Ros Netto in the Sunday Times Loyalty & Rewards Supplement, 22 September 2019. How valuable are tiers to customers? What are the real benefits or drawbacks when it comes…

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“Rewarding outside the box” by Beth Amato

26 September 2019

“Rewarding outside the box” by Beth Amato features Truth in the Sunday Times Loyalty & Rewards Supplement, 22 September 2019  “Rewarding outside the box” explores different ways brands are thinking of the box to offer experiential rewards to entice and…

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New directions in Loyalty

26 September 2019

“New directions” by Mpho Lukoto  features the Truth & BrandMapp Whitepaper in the Sunday Times Loyalty & Rewards Supplement, 22 September 2019.  See the original article featured in the Sunday Times by clicking on the below link: ST Loyalty &…

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