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Let’s Talk Loyalty ##551: What We Thought We Knew About Retention and Customer Lifetime Value

26 June 2024 | Comments Off on Let’s Talk Loyalty ##551: What We Thought We Knew About Retention and Customer Lifetime Value

This Let’s Talk Loyalty interview with Daniel McCarthy, Assistant Professor at Emory University unpacks several deep layers of understanding around measuring retention and customer lifetime value. He highlights a concern that businesses state improved performance against reduced churn rates. It…

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Newscast 2 – Spotlight on GDPR, the UK market & Blind Loyalty – The Loyalty Podcast

26 June 2024 | Comments Off on Newscast 2 – Spotlight on GDPR, the UK market & Blind Loyalty – The Loyalty Podcast

This episode of newscast features a look into the current state of General Data Protection Regulation compliance by Richard Dutton, of WPP. Amanda Cromhout explains her motivation behind establishing the Blind Loyalty Trust, citing her personal medical journey as the catalyst. Through this…

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Loyalty Stories 18: The Value in Honesty and Simplicity- Amanda Cromhout

26 June 2024 | Comments Off on Loyalty Stories 18: The Value in Honesty and Simplicity- Amanda Cromhout

On this episode of the Loyalty Stories Podcast, Michelle Ellicott-Taylor, Global Head of Partnerships at Antavo is joined by Amanda Cromhout, Founder and CEO of Truth, Author of Blind Loyalty. During their discussion, they dive into Amanda’s favourite loyalty programmes,…

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Let’s Talk Loyalty #539: Exploring Loyalty: Insights from David Slavick of Ascendant Loyalty Marketing

22 May 2024 | Comments Off on Let’s Talk Loyalty #539: Exploring Loyalty: Insights from David Slavick of Ascendant Loyalty Marketing

Truth’s CEO, Amanda Cromhout, is joined by  David Slavick ,Co-Founder and Partner at Ascendant Loyalty Marketing. His interview unpacks a vast array of loyalty discussion points, which flow easily due to David’s extensive experience both brand side and consultancy/agency side. This…

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Let’s Talk Loyalty #527: Understanding Loyalty in Europe 2.0

14 May 2024 | Comments Off on Let’s Talk Loyalty #527: Understanding Loyalty in Europe 2.0

This Let’s Talk Loyalty podcast talks to three deeply experienced professionals about the whitepaper – Understanding Loyalty in Europe 2.0. Amanda Cromhout talks to Charlie Hills, Chief Strategy Officer and Abigayle Blanshard, Senior Strategist, both from MandoConnect. They are accompanied…

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Let’s Talk Loyalty #521: Unveiling Loyalty Insights with Amanda Cromhout, CEO & Founder of Truth

11 April 2024 | Comments Off on Let’s Talk Loyalty #521: Unveiling Loyalty Insights with Amanda Cromhout, CEO & Founder of Truth

Join Carly Neubauer, Co-Founder of Elevate Loyalty, as she dives into a revealing discussion with Amanda Cromhout, the esteemed CEO and Founder of Truth. In this episode of Let’s Talk Loyalty, Carly and Amanda explore the latest findings from the…

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Let’s Talk Loyalty #518: Rewarding Financial Wellness: The Evolution of Old Mutual Rewards

11 April 2024 | Comments Off on Let’s Talk Loyalty #518: Rewarding Financial Wellness: The Evolution of Old Mutual Rewards

Brett Cameron is the Managing Director of Old Mutual Rewards. Unlike many loyalty programmes, Old Mutual Rewards focuses primarily on incentivising members to take care of their financial wellbeing. With over 2 million members and a staggering 5 billion points…

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TDPel Media: South African Loyalty Landscape Transforms as Participation in Shopper Savings Programs Skyrockets Across Demographics

27 March 2024 | Comments Off on TDPel Media: South African Loyalty Landscape Transforms as Participation in Shopper Savings Programs Skyrockets Across Demographics

This article gives an overall snapshot of the insights from the Truth & BrandMapp 2023/4 South African Loyalty whitepaper including 76% loyalty programme usage in 2023/2024, demographic insights, top shopper loyalty programmes, preferred rewards and consumer behaviour and insights into…

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