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Pick n Pay Smart Shopper tops the rest

28 September 2021 | Comments Off on Pick n Pay Smart Shopper tops the rest

It has emerged in the 2021 “Truth & BrandMapp SA Loyalty Whitepaper” that the Pick n Pay Smart Shopper is the most used loyalty programme in SA, beating the Clicks ClubCard programme into second place. Eighty percent of South Africans…

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Let’s Talk Loyalty – #145: South African Consumer Loyalty Insights 2021

27 September 2021 | Comments Off on Let’s Talk Loyalty – #145: South African Consumer Loyalty Insights 2021

South African consumers who engage in loyalty programmes are fascinating to understand and this shows aims to help us do exactly that. Amanda Cromhout, Founder and CEO of the South African loyalty agency Truth does incredible work to identify, understand…

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SA’s most popular loyalty programmes revealed for 2021

27 September 2021 | Comments Off on SA’s most popular loyalty programmes revealed for 2021

Insights from the Truth & BrandMapp 2021 South African Loyalty Whitepaper reveal that The Pick n Pay Smart Shopper programme has finally regained its position as the most used loyalty programme in South Africa, nudging the Clicks ClubCard programme into…

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The Money Show: 74% of South Africans using loyalty schemes

27 September 2021 | Comments Off on The Money Show: 74% of South Africans using loyalty schemes

In this podcast Bruce Interviews Truth’s CEO, Amanda Cromhout the woman behind the 6th edition of the Truth & BrandMapp 2021 South African Loyalty Whitepaper. This edition announces two thirds of the South African population using loyalty programmes.  

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Fin 24 – South Africans now expect rewards, as loyalty programmes grow even more popular

26 July 2021 | Comments Off on Fin 24 – South Africans now expect rewards, as loyalty programmes grow even more popular

The popularity of loyalty programmes in South Africa shows not signs of waning, with new research showing that customers are, in fact, expecting rewards. This is according to Truth – a boutique consultancy specialising in loyalty programmes – which is…

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Are loyalty programmes worth it?

14 June 2021 | Comments Off on Are loyalty programmes worth it?

Are loyalty programmes worth it? Truth’s Founder & CEO, Amanda Cromhout, was interviewed by Gugulethu Mfuphi, on the Kaya Biz show, about the worthiness of loyalty programmes in South Africa.

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Are loyalty programmes “evaporating” in a COVID-world?

5 February 2021 | Comments Off on Are loyalty programmes “evaporating” in a COVID-world?

Are loyalty programmes “evaporating” in a COVID-world? Truth’s CEO, Amanda Cromhout, was interviewed by Bruce Whitfield, The Money Show, about the relevance of loyalty programmes in this new world.

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International roundtable: How has loyalty changed due to COVID-19?

12 October 2020 | Comments Off on International roundtable: How has loyalty changed due to COVID-19?

Truth’s CEO, Amanda Cromhout, is proud to be part of this international roundtable, where she discusses her views on the impact of COVID-19 on loyalty. Click here to download the whole article from The Wise Marketer.

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