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We serve the leading global and South African brands.

Truth has proudly delivered loyalty programmes and customer centricity strategies for many of South Africa’s best known brands, including Momentum Multiply, Pick n Pay, Edcon, Foschini, Mr Price, Virgin Active, Distell, Nedbank, Avios, Absa, Massbuild, Sorbet, FNB and many more.

Our international footprint for consultancy services & conference speaking spans USA, New Zealand, Europe, Ghana, Kenya, Hong Kong, Indonesia, Mauritius and Malaysia.

Our Clients


What they say

I have worked with Amanda (and Truth) over the last few years, both whilst I headed up FNB – eBucks Rewards Marketing and now more recently, as Head of Strategic Business Development. We have worked together on a number of projects, including some really great and insightful research I have commissioned from Amanda and her team. Amanda (and her team at Truth) are agile, highly knowledgeable, professional, super to get on with and I thoroughly enjoy working with and learning new insights from her. Anyone in the customer facing game that is serious about achieving superb customer experience should hook up with Amanda and learn a few new tricks.

Carlos Simoes, Executive: Strategic Business Development, FNB eBucks

In 2011/12 Truth helped Edcon design and launch its successful new loyalty programme. Truth brings a rare combination of skills to the table. We could build Truth’s strong strategic insights and immense knowledge of the loyalty space to design a powerful strategy and programme tailored to the particular needs of Edcon. At the same time, Truth’s practical experience helped us make sure the end result was implementable and achievable for the organisation.

Ursula Kuni, Executive Head of BI, Edcon

Truth has played a fundamental role in paving the way for Virgin Active South Africa to move towards customer centricity. Truth has a great way of applying its experience to any business environment and is able to turn complex and foreign processes into a tangible roadmap. We look forward to continuing our relationship with Truth as they assist us in operationalising our customer centricity strategy.

Lisa Grosskurth, Head of CRM, Virgin Active

With a direct approach to ‘putting the customer at the centre’, Truth has played a critical role in the development and implementation of the Edgars customer strategy. Truth has an exceptional way of turning insights into tangible action plans, which have had a measurable impact on customer loyalty for our chain.

Belinda Godfrey, Marketing Executive, Edgars

Truth has helped us restructure New Media to the leading content marketing agency it is today. Amanda has made a positive impact both on our bottom line and on our company ethos. Truth is always on top of new developments in CRM and loyalty and was an early pioneer in this area in the South African marketplace. Combining great professionalism, a partnership approach, a depth of knowledge together with the warmth and humour that Amanda brings to any project makes Truth an outstanding company to work with. It has always been a pleasure.

Bridget McCarney, Managing Director, New Media

Awesome! That’s the right word to reflect Truth as our partner, seeing how they put everything together in place under very tight deadlines with great efficiency and good communication skills. Truth truly delivers every commitment they make right from the beginning of the relationship and have become the moment of truth in our company’s loyalty journey

Tjhai A Eng, Head of Marketing & Loyalty, Matahari, Indonesia

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