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WP 2021 FRONT COVER

Download the Truth & BrandMapp Loyalty Whitepaper 2021

Truth & BrandMapp have proudly delivered loyalty insights over the last 6 years. This whitepaper analyses the changing consumer attitudes towards loyalty programmes in South Africa and further deep dives into demographic differences, plus any other factors influencing loyalty usage.

Truth and BrandMapp have successfully published 5 previous whitepapers since 2015, but there is no question that this year’s whitepaper is particularly fascinating as we review the shift in consumer behaviour after the disruptive year of 2020, the year of the global pandemic – COVID-19.

Whitepaper 2019 cover

Download the Truth & BrandMapp Loyalty Whitepaper 2019/20

The 5th edition of the Truth & BrandMapp Loyalty Whitepaper, launch in March 2020, explores the expansion of loyalty programme usage within the South African landscape.

 From its inception in 2015, Truth & BrandMapp have proudly delivered insights over the last 5 years, analysing the changing consumer attitudes towards loyalty programmes in South Africa, further analysing the factors influencing loyalty usage.

2018 cover

Download the Truth & BrandMapp Loyalty Whitepaper 2018/19

The 2018/19 Truth & BrandMapp Loyalty Whitepaper analyses changing consumer attitudes towards loyalty programmes and unpacks factors influencing loyalty programme usage. With a detailed look at loyalty within the South African market place, this whitepaper explores strategies on how companies should rethink or evolve their approach to developing customer loyalty programmes.

2017 cover

Download Truth Loyalty Whitepaper 2017

The third edition of the Truth Loyalty Whitepaper, released in October 2017, explores the expansion of loyalty programmes, both internationally and within the South African landscape. This year’s whitepaper compares the new 2017 data with the results of both the 2015 and 2016 BrandMapp surveys, in an effort to analyse trends and get perspective of how the loyalty industry is changing and evolving over time.
We have combined our research findings with global loyalty case studies and feature first hand insights from industry leaders in South Africa including Vida e Caffè & eBucks.

2016 cover

Download Truth Loyalty Whitepaper 2016

The second edition of the Truth Loyalty Whitepaper, released in October 2016, explores changing consumer attitudes towards loyalty programmes. We compare the results of last year’s Brandmapp survey explored in our first whitepaper released in March this year. We have also combined the research findings with global loyalty trends and feature first hand insights from industry leaders in South Africa.

2015 cover

Download Truth Loyalty Whitepaper 2015

The first edition of the Truth Loyalty Whitepaper explores consumer attitudes towards loyalty programmes and factors influencing loyalty programme usage in the South African market place. Furthermore, it unpacks how these attitudes influence how companies or brands should re-think their approach to developing customer loyalty programmes.

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