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The Truth behind Loyalty
podcast series
Hosted by Amanda Cromhout

The Truth behind Loyalty is a knowledge-sharing series of podcasts, where Amanda Cromhout, founder and CEO of Truth shares her 25+ years of experience and learnings in the field of loyalty & CRM. This series is aimed at all professionals working in loyalty and marketing.



Episode 10: Jane Fisher, Group Director for Financial Services and TFG Rewards.

Loyalty during COVID-19 and beyond: Jane Fisher shares the work which TFG have done to help their 16 million TFG Rewards customers during lockdown.  TFG has implemented new channels for payments for the 3 million credit customers who are also members…

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Episode 9: Roxanne Holmes, Head of Marketing mrpmoney

Loyalty during COVID-19 and beyond: Roxanne Holmes shares a different perspective to serving the mr price’s most loyal credit customers.  In the absence of a traditional loyalty programme, mrpmoney manages their portfolio of customers through focused CRM and the introduction…

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Episode 8: Loyalty during COVID-19 and beyond – Cecile Henry, IBL Group Loyalty Manager (wiiv rewards)

Loyalty during COVID-19 and beyond: Cecile Henry brings an international touch to this podcast series by explaining what actions they have put in place for loyalty members – the largest loyalty programme in Mauritius and the only multi-partner programme…

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