Matt Oldham and Iain Pringle from Partner Union and New World Loyalty, share their methodology to measure ROI of loyalty programmes.
David Slavick, Co-Founder of Ascendant Loyalty Marketing, USA, shares international experience in loyalty programme partnerships.
Paula Thomas, podcast show host: Let’s Talk Loyalty, takes us through her best and favourite podcast interviews about loyalty in the last year.
Andrew Weinberg, CEO Bonsella, takes us through consumer behaviour in customer engagement and loyalty of mass-market shoppers.
Truth interviews Pieter Twine, General Manager for MySchool MyVillage MyPlanet on its success story. The MySchool programme is winner of the best loyalty programme ‘open’ category for the second year running at the South African Loyalty Awards, plus 2020’s winner of best community/environmental loyalty initiative.
Johan Moolman, CEO of eBucks, discusses how digitisation has enhanced the eBucks experience and takes us through the eBucks developments over the past 5 years. eBucks has won South Africa’s best loyalty programme financial services, plus most innovative use of technology in loyalty, both for the second year running, at the South African Loyalty Awards…
Varsha Ramesar, from iOCO, discusses the importance of customer data and the governance around GDPR and POPIA.
Lorna Pretorius and Ros Netto from Real Foods/Kauai discuss the challenges & solutions facing its industry during COVID -19 and how loyalty plays a critical role to help consumers and brand. Kauai has won South Africa’s best loyalty programme restaurants & QSR for the second year running, at the South African Loyalty Awards 2020.
Truth interviews Delphine Lagesse and Cecile Henry from wiiv Rewards, Mauritius, which is identified as Africa & Middle East’s best loyalty programme (Loyalty Magazine Awards 2020). In the interview, the team discuss how they have achieved this recognition through its successful multi-partner programme in Mauritius.