Are S.A’s loyalty programmes a new form of cash? – Interview with Bruce Whitfield

Join Bruce Whitfield and his guests Amanda Cromhout, CEO of Truth and Benjamin Reid, a serial subscriber of ten loyalty programmes for more.

You see them everywhere and they don’t seem to be declining. According to a new survey, there are well over a hundred loyalty programmes in South Africa and with a 26 per cent year-on-year rise of economically active South Africans using customer loyalty programmes – we ask if brands know how to reward their customers in the economically depressed environment and why subscribers are willing to bulge up their own wallets with loyalty cards.