In The News
Pick n Pay Smart Shopper tops the rest
It has emerged in the 2021 “Truth & BrandMapp SA Loyalty Whitepaper” that the Pick n Pay Smart Shopper is the most used loyalty programme in SA, beating the Clicks ClubCard programme into second place. Eighty percent of South Africans use the Pick n Pay’s Smart Shopper programme. Read more
Read MoreLet’s Talk Loyalty – #145: South African Consumer Loyalty Insights 2021
South African consumers who engage in loyalty programmes are fascinating to understand and this shows aims to help us do exactly that. Amanda Cromhout, Founder and CEO of the South African loyalty agency Truth does incredible work to identify, understand and help educate loyalty professionals around the world about this diverse market. Following a year…
Read MoreSA’s most popular loyalty programmes revealed for 2021
Insights from the Truth & BrandMapp 2021 South African Loyalty Whitepaper reveal that The Pick n Pay Smart Shopper programme has finally regained its position as the most used loyalty programme in South Africa, nudging the Clicks ClubCard programme into second place after three consecutive years in the top spot. Read more here
Read MoreThe Money Show: 74% of South Africans using loyalty schemes
In this podcast Bruce Interviews Truth’s CEO, Amanda Cromhout the woman behind the 6th edition of the Truth & BrandMapp 2021 South African Loyalty Whitepaper. This edition announces two thirds of the South African population using loyalty programmes.
Read MoreFin 24 – South Africans now expect rewards, as loyalty programmes grow even more popular
The popularity of loyalty programmes in South Africa shows not signs of waning, with new research showing that customers are, in fact, expecting rewards. This is according to Truth – a boutique consultancy specialising in loyalty programmes – which is currently finalising its 2021 report into the industry. Read more here
Read MoreAre loyalty programmes worth it?
Are loyalty programmes worth it? Truth’s Founder & CEO, Amanda Cromhout, was interviewed by Gugulethu Mfuphi, on the Kaya Biz show, about the worthiness of loyalty programmes in South Africa.
Read MoreAre loyalty programmes “evaporating” in a COVID-world?
Are loyalty programmes “evaporating” in a COVID-world? Truth’s CEO, Amanda Cromhout, was interviewed by Bruce Whitfield, The Money Show, about the relevance of loyalty programmes in this new world.
Read MoreInternational roundtable: How has loyalty changed due to COVID-19?
Truth’s CEO, Amanda Cromhout, is proud to be part of this international roundtable, where she discusses her views on the impact of COVID-19 on loyalty. Click here to download the whole article from The Wise Marketer.
Read MoreThe efficacy of loyalty programmes in South Africa
Amanda Cromhout, the CEO at Truth, presented a very different view on the efficacy of loyalty programmes in South Africa at The Nedbank IMC 2020 conference. To view the Conference paper click on the link below Conference Paper Nedbank IMC 2020
Read MorePower Lunch with Mpho Letsholonyane and Amanda Cromhout on Power FM
In case you missed Truth’s CEO, Amanda Cromhout, interviewed on Power FM. Chatting to Mpho Letsholonyane, on our latest findings in the Truth & BrandMapp loyalty whitepaper. https://omny.fm/shows/power-lunch/understanding-loyalty-programmes
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