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Pick n Pay Smart Shopper tops the rest

It has emerged in the 2021 “Truth & BrandMapp SA Loyalty Whitepaper” that the Pick n Pay Smart Shopper is the most used loyalty programme in SA, beating the Clicks ClubCard programme into second place. Eighty percent of South Africans use the Pick n Pay’s Smart Shopper programme. Read more

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Let’s Talk Loyalty – #145: South African Consumer Loyalty Insights 2021

South African consumers who engage in loyalty programmes are fascinating to understand and this shows aims to help us do exactly that. Amanda Cromhout, Founder and CEO of the South African loyalty agency Truth does incredible work to identify, understand and help educate loyalty professionals around the world about this diverse market. Following a year…

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SA’s most popular loyalty programmes revealed for 2021

Insights from the Truth & BrandMapp 2021 South African Loyalty Whitepaper reveal that The Pick n Pay Smart Shopper programme has finally regained its position as the most used loyalty programme in South Africa, nudging the Clicks ClubCard programme into second place after three consecutive years in the top spot. Read more here

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Are loyalty programmes worth it?

Are loyalty programmes worth it? Truth’s Founder & CEO, Amanda Cromhout, was interviewed by Gugulethu Mfuphi, on the Kaya Biz show, about the worthiness of loyalty programmes in South Africa.

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