In The News

BusinessTech article features Truth Loyalty Whitepaper 2019/20

An article, published by the BusinessTech website (www.businesstech.co.za) on 14 March 2020, features findings from the 2019/20 Truth & BrandMapp Loyalty Landscape Whitepaper. Full article: These are the most popular loyalty programmes in South Africa Loyalty consultancy Truth and BrandMapp have published their loyalty landscape whitepaper for 2019/2020, outlining the most popular loyalty programmes in South Africa…

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Press Release: 2019 South African Loyalty Awards Winners

  The 2019 South African Loyalty Awards, developed specifically to celebrate loyalty excellence and innovation, announced the awards winners on Wednesday, 30 October, in Cape Town.   This was the first year of operation of the South African Loyalty Awards, which was initiated by Truth,South Africa’s leading loyalty & CRM consultancy, based in Cape Town.…

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CapeTalk – What do South Africa’s loyalty schemes offer to consumers?

Truth’s CEO, Amanda Cromhout discusses loyalty programmes in South African with Kieno Kammies at CapeTalk. In the interview, we discuss loyalty programme usage in South Africa and talk through some of the critical factors making programmes more successful than others. We also discuss the launch of the new Checkers programme: Xtra Savings. Listen to the…

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Is it really loyalty if you have to pay for it?

Is it really loyalty if you have to pay for it? Author: Ros Netto, CRM & Loyalty Consultant, Truth Many notable loyalty programmes have adopted the pay-to-play (subscription based) model where members pay a recurring fee to stay in the programme in exchange for heightened level of service/experiences and/or product specific benefits that they can…

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