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Truth expands its global presence

2019 sees Truth expand its borders, offering loyalty & CRM consultancy & training solutions in New Zealand, Indonesia, Mauritius, the United Kingdom and into Africa. Truth is South Africa’s leading loyalty & CRM consulting company, who have delivered loyalty programmes and customer centricity strategies for many of South Africa’s best-known brands. Truth has successfully delivered…

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Times Live article features Truth & BrandMapp Loyalty Whitepaper 2018/19

Consumer journalist, Wendy Knowler, discusses findings from the latest South African Loyalty Landscape Whitepaper in an article published on Times Live on 30 October 2018. Full article: Men and women want different things when it comes to loyalty programme rewards When it comes to the benefits consumers want from a loyalty programme‚ the biggest differentiator…

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Truth features in Sunday Times Loyalty & Rewards supplement 2018

Truth is proud to be featured in this year’s Sunday Times supplement: Rewards & Loyalty South Africa, released this week. The supplement covers an in-depth look into the South African loyalty landscape and the opinions of South Africa’s loyalty & CRM thought leaders. “Another reason behind changing customer demands has to do with the reality…

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Financial Mail Features Truth in the 2017 Rewards & Loyalty SA supplement

Truth is proud to be featured in this year’s Sunday Times | Financial Mail supplement: Rewards & Loyalty SA, which covers an in-depth look into the South African loyalty landscape and the opinions of South Africa’s loyalty & CRM thought leaders. In this feature, insights derived from our previous loyalty whitepapers (2015, 2016) are discussed.…

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Times Live loyalty article features Truth Whitepaper

Times Live loyalty article: Loyalty cards surge as hard times bite People are going mad for loyalty programmes whose cash-back and discount benefits are helping to reduce the sting of hard times Data show that millions of consumers are using loyalty points to buy essentials such as groceries, prepaid electricity and fuel. Others save them…

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Business Day loyalty feature refers to Truth on rewards redemption

Business Day loyalty article: Loyalty schemes used for everything from paying for dates to buying vital meds Millions of South Africans have come to depend heavily on loyalty programmes‚ many using their points to buy essentials — groceries‚ pre-paid electricity and fuel — while others save them for spoils such as a month-end bottle of…

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Tech Financials features the Truth Whitepaper & CEO, Amanda Cromhout

Times are financially tough for many South Africans, making special offers and opportunities to save more appealing than ever. So why is it that SA’s ‘big four’ retail banks are sitting with more than R2 billion in unspent loyalty points? Surely the discounts redeemable through these points should be sought after as consumers attempt to…

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