In The News

These are SA’s favourite loyalty programmes for 2019/20 Retail loyalty programmes continue to lead the charge when it comes to loyalty programme usage in South Africa. For the third year in a row, Clicks ClubCard remains the most used loyalty programme in South Africa, with 71% of South African consumers saying they use it the most. Pick…

An article, published by the BusinessTech website (www.businesstech.co.za) on 14 March 2020, features findings from the 2019/20 Truth & BrandMapp Loyalty Landscape Whitepaper. Full article: These are the most popular loyalty programmes in South Africa Loyalty consultancy Truth and BrandMapp have published their loyalty landscape whitepaper for 2019/2020, outlining the most popular loyalty programmes in South Africa…

72% of South Africans using loyalty programmes Clicks ClubCard is the most used loyalty programme in South Africa for 3 consecutive years. Retail loyalty programmes continue to take charge when it comes to loyalty programme usage in South Africa. Clicks ClubCard has remained at the top as the most used loyalty programme with 71% of…

Truth’s CEO, Amanda Cromhout discusses loyalty programmes in South African with 702’s Bruce Whitfield in the popular The Money Show segment. In the interview, they discuss the top loyalty programmes in South Africa and other useful loyalty insights.  Listen to the interview here.

Truth’s CEO, Amanda Cromhout featured in the Sunday Times Business News insert. To view the article, simply click here, or you can read it below: As technological disruption and new entrants shake up SA’s banking sector, customer loyalty has become the prize for financial services companies. Amanda Cromhout, CEO of Truth, a loyalty and customer…

  The 2019 South African Loyalty Awards, developed specifically to celebrate loyalty excellence and innovation, announced the awards winners on Wednesday, 30 October, in Cape Town.   This was the first year of operation of the South African Loyalty Awards, which was initiated by Truth,South Africa’s leading loyalty & CRM consultancy, based in Cape Town.…

Truth’s CEO, Amanda Cromhout discusses loyalty programmes in South African with Kieno Kammies at CapeTalk. In the interview, we discuss loyalty programme usage in South Africa and talk through some of the critical factors making programmes more successful than others. We also discuss the launch of the new Checkers programme: Xtra Savings. Listen to the…

Truth’s leading consultant in Loyalty and CRM, Ros Netto shares her views on paid-for loyalty programmes in the Sunday Times Loyalty and Rewards magazine. Read the full article by clicking on the link below: Is it really loyalty if you have to pay for it?- Ros Netto

Truth CEO, Amanda Cromhout shares her knowledge of redemption and engagement in the below article which was featured in the Sunday Times Loyalty and Rewards Magazine. Read the full article by clicking on the link below: Increased redemption drives increased engagement – Amanda Cromhout