In The News

Did you know that each of us belongs to an average of six loyalty programmes? Truth talks to Eulogi Rheeder from Fairlady about loyalty programmes in the South African market and how to reap the most from them as consumers.  

Retailers cashing in on customer loyalty More and more consumers are buying into the idea of loyalty programmes — and it’s paying off for retailers in terms of valuable information, as well as increased revenues by LARRY CLAASEN Stella Fermor and her grandaughter Danielle Bar-Yoseph using a Clubcard at Clicks in Vincent Park. Picture: NIGEL LOUW/Daily…

2019 sees Truth expand its borders, offering loyalty & CRM consultancy & training solutions in New Zealand, Indonesia, Mauritius, the United Kingdom and into Africa. Truth is South Africa’s leading loyalty & CRM consulting company, who have delivered loyalty programmes and customer centricity strategies for many of South Africa’s best-known brands. Truth has successfully delivered…

Consumer journalist, Wendy Knowler, discusses findings from the latest South African Loyalty Landscape Whitepaper in an article published on Times Live on 30 October 2018. Full article: Men and women want different things when it comes to loyalty programme rewards When it comes to the benefits consumers want from a loyalty programme‚ the biggest differentiator…

An article, published in the Sunday Times on 15 October 2017 by Wendy Knowler, features findings from the Truth Loyalty Whitepaper 2017 with quotes from Truth CEO, Amanda Cromhout. Full article:

In case you missed Truth CEO, Amanda Cromhout, chatting to Bruce Whitfield about all things loyalty and our latest Whitepaper on The Money Show on Thursday, 12 October. Listen to the full interview here:

Truth is proud to be featured in this year’s Sunday Times | Financial Mail supplement: Rewards & Loyalty SA, which covers an in-depth look into the South African loyalty landscape and the opinions of South Africa’s loyalty & CRM thought leaders. In this feature, insights derived from our previous loyalty whitepapers (2015, 2016) are discussed.…

In case you missed Truth CEO, Amanda Cromhout, interviewed on Talk Radio 702. Chatting to Azania Mosaka, all things loyalty and points redemption in South Africa were discussed. Listen to the full interview below:

Times Live loyalty article: Loyalty cards surge as hard times bite People are going mad for loyalty programmes whose cash-back and discount benefits are helping to reduce the sting of hard times Data show that millions of consumers are using loyalty points to buy essentials such as groceries, prepaid electricity and fuel. Others save them…