In The News
Are loyalty programmes “evaporating” in a COVID-world?
Are loyalty programmes “evaporating” in a COVID-world? Truth’s CEO, Amanda Cromhout, was interviewed by Bruce Whitfield, The Money Show, about the relevance of loyalty programmes in this new world.
Read MoreInternational roundtable: How has loyalty changed due to COVID-19?
Truth’s CEO, Amanda Cromhout, is proud to be part of this international roundtable, where she discusses her views on the impact of COVID-19 on loyalty. Click here to download the whole article from The Wise Marketer.
Read MoreThe efficacy of loyalty programmes in South Africa
Amanda Cromhout, the CEO at Truth, presented a very different view on the efficacy of loyalty programmes in South Africa at The Nedbank IMC 2020 conference. To view the Conference paper click on the link below Conference Paper Nedbank IMC 2020
Read MorePower Lunch with Mpho Letsholonyane and Amanda Cromhout on Power FM
In case you missed Truth’s CEO, Amanda Cromhout, interviewed on Power FM. Chatting to Mpho Letsholonyane, on our latest findings in the Truth & BrandMapp loyalty whitepaper. https://omny.fm/shows/power-lunch/understanding-loyalty-programmes
Read MoreBizcommunity article features Truth & BrandMapp Loyalty Whitepaper 2019/20
These are SA’s favourite loyalty programmes for 2019/20 Retail loyalty programmes continue to lead the charge when it comes to loyalty programme usage in South Africa. For the third year in a row, Clicks ClubCard remains the most used loyalty programme in South Africa, with 71% of South African consumers saying they use it the most. Pick…
Read MoreBusinessTech article features Truth Loyalty Whitepaper 2019/20
An article, published by the BusinessTech website (www.businesstech.co.za) on 14 March 2020, features findings from the 2019/20 Truth & BrandMapp Loyalty Landscape Whitepaper. Full article: These are the most popular loyalty programmes in South Africa Loyalty consultancy Truth and BrandMapp have published their loyalty landscape whitepaper for 2019/2020, outlining the most popular loyalty programmes in South Africa…
Read MorePress Release: 2019/20 Truth & BrandMapp Loyalty Landscape Whitepaper launch
72% of South Africans using loyalty programmes Clicks ClubCard is the most used loyalty programme in South Africa for 3 consecutive years. Retail loyalty programmes continue to take charge when it comes to loyalty programme usage in South Africa. Clicks ClubCard has remained at the top as the most used loyalty programme with 71% of…
Read More702’s The Money Show with Bruce Whitfield interviews Truth CEO, Amanda Cromhout
Truth’s CEO, Amanda Cromhout discusses loyalty programmes in South African with 702’s Bruce Whitfield in the popular The Money Show segment. In the interview, they discuss the top loyalty programmes in South Africa and other useful loyalty insights. Listen to the interview here.
Read MoreShake-up in SA banking can pay off for customers. Truth featured in the Sunday Times Business News
Truth’s CEO, Amanda Cromhout featured in the Sunday Times Business News insert. To view the article, simply click here, or you can read it below: As technological disruption and new entrants shake up SA’s banking sector, customer loyalty has become the prize for financial services companies. Amanda Cromhout, CEO of Truth, a loyalty and customer…
Read MorePress Release: 2019 South African Loyalty Awards Winners
The 2019 South African Loyalty Awards, developed specifically to celebrate loyalty excellence and innovation, announced the awards winners on Wednesday, 30 October, in Cape Town. This was the first year of operation of the South African Loyalty Awards, which was initiated by Truth,South Africa’s leading loyalty & CRM consultancy, based in Cape Town.…
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