Let’s Talk Loyalty #392: Leading Retail Loyalty Brand, TFG Delivers Real Personalisation

Fionna Ronnie is Head of Customer and Loyalty at The Foschini Group.  Whilst TFG is based in South Africa, it spans 5 continents, 26 countries and has 34 leading retail brands in its stable.

It’s loyalty programme, TFG Rewards,is the biggest in retail in South Africa with 30 million + members.

Fionna shares KPI results, data strategies, customer centric retailing approach and how the Customer team are the life blood of TFG Rewards.  This team underpins everything driven for a future customer narrative of this extremely impressive retail group.