Pick n Pay’s Smart Shopper is by far the most used loyalty programme in SA with Clicks’ ClubCard and Woolworths’ WRewards coming in at second and third place. This is according to the 2016 Truth Loyalty Whitepaper, a report on the current state of loyalty in SA. Of the 27,446 respondents who were surveyed, 71% said they belonged to the Smart Shopper programme while 62% said they had a ClubCard.

Edgars’ Thank U, which ranked at second place in 2015 fell to fourth place, with only 46% of respondents stating they were part of the programme. Amanda Cromhout, founder and CEO of Truth, said SA there had been rapid growth in loyalty programmes available to customers in SA across almost every industry sector.

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