What We Do

The Truth Behind Truth

Truth is a boutique consultancy specialising in customer centricity, CRM and loyalty programme development.


At Truth, we focus on simplifying the relatively complex world of customer centricity for our clients. We start by understanding your strategic objectives and, where available, analyse their customer data to derive further insight from your customer base. These insights, coupled with Truth’s in-depth knowledge and experience of the CRM & loyalty industry, enables us to develop powerful customer centric strategies and assist you to translate them into tangible and measurable action plans. Where required, we also support you in facilitating the strategic change management and implementation of the strategy across their organisation, as well as deliver fulfilment of rewards and recommend technical solutions to match your strategic customer objectives.

“With a direct approach to ‘putting the customer at the centre’, Truth has played a critical role in the development and implementation of the Edgars customer strategy. Truth has an exceptional way of turning insights into tangible action plans, which have had a measurable impact on customer loyalty for our chain.”

Belinda Godfrey, Marketing Executive, Edgars

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