Our Clients

Retail & FMCG


Financial Services


Leisure & Travel


What they say


“In 2011/12 Truth helped Edcon design and launch its successful new loyalty programme. Truth brings a rare combination of skills to the table. We could build Truth’s strong strategic insights and immense knowledge of the loyalty space to design a powerful strategy and programme tailored to the particular needs of Edcon. At the same time, Truth’s practical experience helped us make sure the end result was implementable and achievable for the organisation.”

Ursula Kuni, Executive Head of BI, Edcon

“Truth has helped us restructure New Media to the leading content marketing agency it is today. Amanda has made a positive impact both on our bottom line and on our company ethos. Truth is always on top of new developments in CRM and loyalty and was an early pioneer in this area in the South African marketplace. Combining great professionalism, a partnership approach, a depth of knowledge together with the warmth and humour that Amanda brings to any project makes Truth an outstanding company to work with. It has always been a pleasure.”

Bridget McCarney, Managing Director, New Media

“Truth has played a fundamental role in paving the way for Virgin Active South Africa to move towards customer centricity. Truth has a great way of applying its experience to any business environment and is able to turn complex and foreign processes into a tangible roadmap. We look forward to continuing our relationship with Truth as they assist us in operationalising our customer centricity strategy.”

Lisa Grosskurth, Head of CRM, Virgin Active

“With a direct approach to ‘putting the customer at the centre’, Truth has played a critical role in the development and implementation of the Edgars customer strategy. Truth has an exceptional way of turning insights into tangible action plans, which have had a measurable impact on customer loyalty for our chain.”

Belinda Godfrey, Marketing Executive, Edgars

“In 2013, afb launched the first financial services rewards card in Ghana. We engaged with Truth in 2014 to perform a post-implementation strategic review of the card and to develop a road map to ensure that our rewards card remains a central underpin in our customer value proposition. Truth has been exceptional in its ability to crystalize the key tenants of our rewards card design, and in engaging with our local team in Ghana to ensure their continued buy-in and support of the programme. The Truth team’s authenticity, passion and ability to engage with both executive management and operational staff in a meaningful way truly set them apart.”

Graham Stephen, Managing Director Loans, afb

“The unique challenge faced by retail businesses today requires a significant understanding of customer behaviour, value, and trends. This cannot be achieved without an organisational commitment to first gathering customer purchasing behaviour, second creating the capability to effectively analyse and dissect the data, and then develop value propositions for each customer segment. Amanda and her team, at Truth, have not only created the awareness of this key strategic lever but provided a very practical approach to delivering a workable solution. Much of the value add that Truth has its foundation in extensive local and international experience in this arena and their current list of customers in the retail sector is testament to this.”

Andrew Latimer, Commercial Executive, Massbuild

“The unique challenge faced by retail businesses today requires a significant understanding of customer behaviour, value, and trends.This cannot be achieved without an organisational commitment to first gathering customer purchasing behaviour, second creating the capability to effectively analyse and dissect the data, and then develop value propositions for each customer segment. Amanda and her team, at Truth, have not only created the awareness of this key strategic lever but provided a very practical approach to delivering a workable solution. Much of the value add that Truth has its foundation in extensive local and international experience in this arena and their current list of customers in the retail sector is testament to this.”
Andrew Latimer, Commercial Executive, Massbuild

“Many companies pay lip service to being customer centric. Truth is one of the few that really directs its strategic input towards ensuring the customer is central to all decision making. Amanda Cromhout is not afraid to challenge the status quo and that is exactly what we needed. She challenged our CRM strategy and asked all the difficult questions. The result is definitely more customer centric than when we started.”

Kathryn Sakalis, Head of Marketing & E-Commerce, TFG

“We needed to revamp our agent loyalty program to drive behaviour. Our current program was not delivering the results we’d hoped for even after 3 years of trying. Our competitor had a program that cost much more and was perceived to be better in the market. Truth assisted us to create a new agent loyalty program to drive the results we needed – for the same budget we had allocated. They helped us to delve into the data to really understand our customers and segment them more carefully. They then proposed a loyalty strategy that exceeded our expectations. We are confident that this will help us to drive the actions we need from our channels.”

Bronwyn Johnson, Head of Marketing, ooba

“Lisa and the team developed a professional working partnership with us that delivered great value and practical solutions. Their ability to demonstrate insight into our business challenges not only enabled us to work quickly, it ensured that through our shared learning’s, we were able to apply world class thinking, tailored to our unique environment and embed it into our organisation seamlessly.”

Anneen Dedekind, Consumer Engagement Manager, Southern Africa, Distell

“It has been an absolute pleasure working with Truth. They instantly understood what we needed to achieve at Waltons and have guided us on the path to customer centricity. We worked closely with Truth’s MD, who seamlessly put our ideas into actionable insights, helping us keep track with our project plan to start to implement a companywide customer centric strategy. The service we have received from Truth has been very professional. I have loved every minute of working with the Truth team and have learnt so much from their industry experience.”

Jenny Henrick, Group CRM Manager, Bidvest Waltons

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