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75% of South Africans are using loyalty programmes

Pharmacy and beauty retail is leading the charge when it comes to loyalty programmes in South Africa. Clicks Clubcard has remained at the top as the most used loyalty programme at 72%, 12% points ahead of no.2, Pick n Pay Smart Shopper at 60%. Dis-Chem Benefit Programme ranks as the third most used programme –…

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Critical success factors to consider for your loyalty programme

What are the critical success factors to consider when evaluating your loyalty programme or creating your new programme? As part of the process to better understand what success means in loyalty, we have 10 critical success factors to bear in mind when developing a new programme or evaluating an existing one. These 10 critical success…

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Increased redemption drives increased engagement!

It’s an age-old theory that if you create a loyalty programme on high breakage that the numbers in the business case will add up nicely. Well according to the Truth Loyalty Whitepaper 2017, you can see that this stage in loyalty programme thinking is strictly over.   There is a direct correlation between loyalty programme performance and redemption…

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Loyalty usage still on the rise

If you were wondering where South African consumers stand with loyalty programmes, rest assured that the number of people signing up for loyalty programmes has continued to increase since 2015. The weak rand together with the political instability of the country has lead consumers to be very thrifty with their money and selective about where…

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Disruption in the traditional loyalty industry

The loyalty landscape is constantly changing. Recently, we have seen two great examples of huge changes in the loyalty industry happening at both a global and local level. The first example comes from the airline industry. The airline industry is considered the birth place of the modern day loyalty programme. American Airline’s AAdvantage is the…

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Truth’s whitepaper: The true value of unspent loyalty points

The financial services industry, specifically the big four banks, have offered loyalty programmes for a number of years and in doing so have acquired important customer transactional data. Loyalty strategies, in the banking industry, were initially designed for rewards to be linked to spend on credit and debit cards. This was mainly to help position the banks…

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Simon Susman (former Woolworths CEO) discusses the power of data

In an interview with Bruce Whitfield on Cape Talk Simon Susman, the former Woolworths CEO, discusses in this podcast how Woolworths has began to see the value in customer data. “Woolworths has, over the past couple of years truly moved to be a customer led organisation. This meant we have driven better trading results through customer analytics-led marketing.”…

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Truth Loyalty Trends Workshop – 26 April 2017

Truth’s Customer Academy brings you: The latest loyalty trends in South Africa During this loyalty seminar, we will focus on the latest loyalty trends locally and globally. It is designed to benefit professionals from all areas of the marketing and loyalty industry. If you’re a CRM/Loyalty Manager, Agency Strategist or Account Manager, Loyalty Provider or General…

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Personalisation vs. Customisation

Let’s get personal: Customisation vs. Personalisation “Customers will start to get used to whether you know them or not and filter through their inbox to pick and trust only the brands which they know…..know them very well.” The definition of what personalisation really means seems to be interpreted differently across brands and is defined by the channels they use.…

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