Skip to content

         Air Senegal Launches their Teranga Programme in partnership with LoyaltyPlus Centurion, South Africa, 15th December 2020. Air Senegal the fast growing West African long-haul and regional airline, launches its Teranga Frequent Flyer Programme in partnership with solution provider LoyaltyPlus. With ambitions to connect the world to Senegal and West Africa, through the Dakar hub,…

Read More

The 2019 Leaders in Loyalty Summit brought together executives from some of SA’s leading loyalty brands such as eBucks, TFG, MySchool, Pick n Pay Smart Shopper, Vodacom and Sanlam Reality. The audience emerged themselves in discussion with the panel and speakers about key loyalty innovation, and industry pain points or challenges. One of the key themes that…

Read More

The 2019 South African Loyalty Awards, developed specifically to celebrate loyalty excellence and innovation, announced the awards winners on Wednesday, 30 October, in Cape Town. This was the first year of operation of the South African Loyalty Awards, which was initiated by Truth,South Africa’s leading loyalty & CRM consultancy, based in Cape Town. “Our main…

Read More

Is it really loyalty if you have to pay for it? Author: Ros Netto, CRM & Loyalty Consultant, Truth Many notable loyalty programmes have adopted the pay-to-play (subscription based) model where members pay a recurring fee to stay in the programme in exchange for heightened level of service/experiences and/or product specific benefits that they can…

Read More

Increased redemption drives increased engagement Author: Amanda Cromhout, CEO, Truth   It’s an age-old theory that if you create a loyalty programme on high breakage that the numbers in the business case will add up nicely. This era in loyalty programme thinking is strictly over.  There is a direct correlation between loyalty programme performance and redemption…

Read More

Increased redemption rates benefit not only the customer in his / her experience but also the brand which will benefit from more engaged customers, richer data as a result and a clear decrease in attrition.  Watch the following video clip as Truth discusses the importance of redemption and measuring its effectiveness.    

Read More

The continuing price wars continue to impact customer purchase decisions across the airline, supermarket and telco industries among the big players in South Africa making customers seemingly less loyal to one brand.  It seems the perception out there to attract new customers is to continuously slash prices (further eroding margins), offering the “best price on the shelf”.  So…

Read More

An often hotly debated topic in loyalty is whether or not brands should be expiring points accumulated by members which are unredeemed. In the below podcast, Truth discusses the opportunities and risks relating to expiring points and the different approaches brands take when expiring points (or not). “Loyalty doesn’t have an expiration date, and your points…

Read More

Offering customers a loyalty programme, because everyone else has one, will not fix any misalignment in your  marketing mix.     A loyalty programme will also not succeed by providing the results you seek if you treat it as a short term sales campaign. Instead, it requires a long term strategic investment with the customer at the centre of your business strategy. Therefore, a loyalty programme alone does not…

Read More
Scroll To Top