The Money Show, hosted by award-winning journalist Stephen Grootes, brings together leading thinkers, business leaders and newsmakers to explore the economic and commercial forces shaping our world.
In this episode, Stephen Grootes speaks to Amanda Cromhout, Founder and CEO of Truth. In this insightful conversation, Amanda unpacks how brands can design smarter loyalty architectures, optimise customer lifetime value, and turn customer data into measurable revenue and retention outcomes.
Listen in for sharp insights on loyalty, strategy and the future of customer value.
