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Training

Truth’s Customer Academy is our centre of loyalty excellence, where we share our expertise and learnings in the fields of loyalty & CRM, through professional training.

We share invaluable, comprehensive resources and case studies with you in the form of interviews with thought-leaders, global best practice principles, whitepapers, videos and articles.

Our Academic Director is Amanda Cromhout, renowned author of Blind Loyalty – 101 loyalty concepts radically simplified. Amanda oversees all Truth’s Customer Academy training and ensures it delivers world-class experiences for our academy clients.

Our training courses:

Diploma in
Loyalty

Truth’s certified Diploma in Loyalty is a comprehensive course aimed at both seasoned loyalty professionals and industry newcomers. It leaves our loyalty alumni with CADipL™ certification.

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Loyalty
Data

Truth’s online course in customer loyalty data will help you demystify the complexity associated with collecting and analysing customer data. It is targeted at marketing and loyalty professionals.

Member Engagement Strategy

Truth’s online course in member engagement will help you deepen the connection between your customers and your brand, supporting your growth and retention
targets.

Our micro courses: designed with busy professionals in mind

We share invaluable, comprehensive resources and case studies with you in the form of short courses of two to four hour duration (over one week). Designed with busy professionals in mind.

Truth’s Blueprint for Loyalty Success

Benefit from decades of experience and Truth’s proprietary 8-step process, helping you evaluate your loyalty programme and measure success against 10 key assessment points.

Loyalty KPI Design & Measurement

Learn how to select and measure KPIs that not only monitor performance, but also highlight opportunities for growth, optimisation, and innovation within your loyalty strategy.

Loyalty Business Case Development

A short but comprehensive course to support sound business case development for loyalty programmes or to use as a retrospective tool for programme KPI assessment.

Finding the right Technology Partner

Choosing the right technology vendor for loyalty can be a tough decision.
This course sets out a framework to support the right approach and criteria for
selection.

“Depth of loyalty knowledge”

Truth has a deep knowledge of the local and international loyalty landscape, and has made a considerable contribution to the local industry with the whitepaper which it publishes annually. Through Truth’s learning academy, they provide world-class loyalty training and development and through podcasts and the Leaders in Loyalty Summit, Truth is instrumental in bringing together key stakeholders to share insights to the loyalty industry.

Fayelizabeth Foster, Head of Loyalty & Rewards Standard Bank

Explore our services
Who should sign-up?

Our courses are aimed at providing individuals and teams across various roles & departments, with the best in loyalty education.

  • Business or marketing graduates wanting to specialise in loyalty
  • Loyalty & CRM managers involved in delivering a loyalty strategy or programme
  • Marketing teams or individuals tasked with understanding the loyalty landscape to deliver a new loyalty programme
  • Upskilling team members or new recruits
  • Agency teams or account managers involved in delivering their client’s loyalty initiatives or campaigns
  • Loyalty, CRM or POS technology vendors wanting to understand the benefits of delivering an innovative loyalty solution to best serve their customers

Address

3 Soetvlei Avenue, Constantia Hills, 7806, South Africa

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