Amanda Cromhout was interviewed on the Kaya Biz show, Kaya FM, on loyalty partnerships

Truth’s CEO, Amanda Cromhout, was featured on the Kaya Biz show on Kaya FM, hosted by Gugulethu Mfuphi. They discussed the popularity of loyalty programmes in South Africa, recent changes in loyalty partnerships, the benefits of cross-industry loyalty programmes, how loyalty partnerships work and more!