eNCA interviews Amanda Cromhout, Truth’s CEO, on the 2023 International Loyalty Awards

Rising living costs mean consumers can’t afford to pass up an opportunity to save a buck or two. South Africans have taken to loyalty rewards programmes and it seems local rewards programmes stack up with the best in the world. Three SA brands took top honours at the International Loyalty Awards in London. Amanda Cromhout, CEO of loyalty consultancy Truth, was recognised as personality of the year.