Simplifying the complex world of loyalty. Truth is a global consultancy, specialising in loyalty, CRM, and customer centricity strategy. Truth brings you loyalty consultancy, training, in-person events and loyalty awards through its in-depth loyalty knowledge and years of experience.
Consulting services
Truth’s consulting services:
Loyalty Strategy
Define your strategic loyalty intent to address your overarching business strategy. This creates the foundation for a successful loyalty programme.
Loyalty Design
Craft a loyalty design that helps you achieve your strategic business objectives and delights your customers in their loyalty experience with your brand.
Programme Implementation
We join your team as your loyalty subject matter experts to aid a successful implementation for your loyalty project.
Loyalty Technology Choice
We will drive the process to help find the best loyalty provider to match programme requirements and business objectives.
Member Engagement
We help you build the first 12 months of your members’ experience with your programme into a detailed member engagement plan.
Business Case Modelling
Truth is deeply experienced in balancing commercial levers with customer experience. We build this into your loyalty business case to safeguard your business.
Data Strategy
We guide your internal analytics team to extract actionable customer insights or we can deliver the insight from within the Truth team or our trusted partners.
Programme Audit
Allow Truth to be the critical eye on your programme and guide how to improve your programme via quick wins or longer-term, strategic changes.
Customer Research
Discover valuable insights about your competitors, industry and the loyalty
landscape through Truth’s desktop research.
Client testimonial
“Depth of loyalty knowledge”
Working with Amanda and the team at Truth was the missing link we needed to launch a proposition in South Africa. Truth’s depth of loyalty knowledge and practical experience of working with key players in the market gave us the insight we needed to enter a difficult market.
Iain Pringle, Former Head of Strategy, Avios.
Our Global Clients
