Loyalty TV and Let’s Talk Loyalty #747 with Truth’s Founder, Amanda Cromhout and Louisa Evans, PhD Evans, Head of Loyalty and Retention for Hornby Hobbies Ltd.
Hornby Hobbies launched its Rewards programme, Hobby Rewards, three years ago. In this interview, Louisa explains how the product-focused company became customer-led, pivoting from B2B to a D2C model during COVID. Hobby Rewards shows a compelling example of generational loyalty and data-driven decision making, blending transactional insights with emotional connection.
