Loyalty TV and Let’s Talk Loyalty #738 with Truth’s Founder, Amanda Cromhout and Brandon De Kock, Director of Storytelling for WhyFive Insights, South Africa.
Brandon deeply understands the power of research to help brands understand ‘why’ consumers behave in certain ways which adds more insightful direction to the transactional data insight which typically reveals the ‘what’ about consumer spending. This episode is about consumer behaviour in loyalty programmes.
