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In one sentence, what’s the biggest mistake you see brands make with loyalty?

Ahead of International Leaders in Loyalty, industry leaders speaking at the summit, including Truth’s own Amanda Cromhout, were asked exactly that.

8 – 9 September 2026 | Cape Town

The International Leaders in Loyalty Summit is a cross-industry event designed to bring together loyalty, customer experience, data, CRM, marketing and business leaders from all major industry sectors.

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