Amanda is CEO and Founder of Truth - a global consultancy based in Cape Town. What Amanda loves the most is sharing loyalty expertise and helping others, whether that be through keynote speaking, hosting podcasts and webinars as Academic Director of Truth’s international loyalty training academy, or through Truth’s consultancy work.

She was recognised as ‘Best Loyalty Professional’ in 2024 and as ‘International Loyalty Personality of the Year’ – 2023 at The International Loyalty Awards.

Amanda is the author of a compelling business-read called Blind Loyalty – 101 loyalty concepts radically simplified. This is a loyalty playbook not-to-be missed.

She is a judge on The International Loyalty Awards and Founder / Judging Chair of The South African Loyalty Awards. She is also the Founder of The African Loyalty Association and African Loyalty Awards.

Amanda is passionate about giving back and has founded The Blind Loyalty Trust to aid financially disadvantaged individuals by reversing unnecessary blindness, after suffering her own a life-changing eye condition in 2022, which left her temporarily blind in her right eye.

Currently leading strategic business delivery for Skywards, driving innovation, enterprise transformation, and cross-functional alignment. Responsibilities span portfolio planning, major transformation programmes and loyalty fraud risk management. Known for combining customer-centric thinking with strong operational execution to deliver large-scale, measurable impact.

Len Llaguno founded KYROS to fix exactly that. A credentialed actuary, Len leads the only actuarial firm in the world focused solely on loyalty programs — putting a number on every member, every benefit, and every lever, and turning loyalty stories into loyalty math. KYROS works with many of the world's largest loyalty programs — including Expedia, Avios, Virgin, Wyndham, Radisson, Sonesta, and Bilt — helping their teams turn skeptical CFOs into the program's biggest advocates.

In the past 30+ years, he has worked across Europe, Asia, and Africa, both in executive roles at multinationals and as a serial pan-African entrepreneur. Per has lived, worked, and travelled in over 90 countries, managed large and complex projects, built mobile phone networks, restructured international logistics, led multicultural teams, steered organizations through crises and transformations, been evacuated from war zones, he thrives in environments where tomorrow never looks like today, and he is a certified futurist.
With his worldwide experience and curiosity about the future, he challenges directors, executives, and managers to Think Differently About the Future!

For the last decade, Michael has been dedicated to helping loyalty programs managers
understand and prevent fraud.

A co-founder of the Loyalty Security Association (LSA) and a former member of the British
Airways Frequent Flyer Program team, he brings extensive practical experience to the field.
In addition he also serves as a Board Advisor for Ai Events | Airline Information, which hosts
leading events in airline/travel loyalty, co-brand, payments, and fraud.

Actively engaged with the industry, Michael frequently speaks at loyalty conferences and
collaborates with loyalty programs managers. Through the LSA Working Groups hearing
direct from the front line of cybersecurity and fraud management professionals he remains at
the forefront of the latest fraud tactics, account takeovers (ATOs), and methods used to
compromise points and miles.

Max Byloff is an international SaaS executive with a proven track record of scaling global software businesses. As CEO of Comarch Loyalty, he spearheads the organization’s leadership role in shaping the Loyalty industry’s transformation in the era of AI. Max spent nearly a decade at Oracle, where he headed the global Loyalty division (CrowdTwist) and held key executive positions across the globe. An entrepreneur at heart, Max holds degrees in Business and Social Sciences and co-founded Achtzehn Grad, a Vienna-based digital agency that he scaled into a dominant player in the DACH region. He is a published expert and university lecturer in the domains of Customer Experience (CX) and B2B Sales (University of St. Gallen, University of Economics Vienna).

Pieter is a Master of Commerce in Risk Analysis (MCom) graduate from the University of the Free State, with over 17 years of experience, including 15 years in financial services.
Before joining FNB, he held senior leadership roles as Financial Director at Multisource Technologies and Chief Operating Officer / Chief Executive Officer at Bright Black.
During his 12 years at FNB, Pieter has held numerous roles, including Head of Strategic Projects and Marketing, Head of Customer for Credit Card, Head of Tactical Recoveries for Collections and Fraud, Head of Collection Strategies and Quantitative Analyst, and CEO of Easy Sub-Segment.
In these roles, he played an integral part in enhancing customer value propositions, increasing market share and customer numbers, and implementing and developing strategies to drive the business forward.
As CEO of Retail Sales and CDAO Interactions FirstRand, Pieter was responsible for ensuring that sales strategies and KPIs were met, pulling the Retail Platform story together, driving an end-to-end view of prospect and customer data and interactions, and leveraging interactions data to mature contextual offers and campaign execution across assisted and unassisted customer interfaces.
In February, Pieter was appointed CEO of eBucks — a challenging leadership role that leverages his skills and experience, contributes to organizational goals, and supports sustained success. He maintains a keen focus on seamless customer experience across all interfaces, with a commitment to optimal outcomes in sales and customer interactions.

Earle Cloete is a recognized leader in the loyalty and rewards space at Spur Corporation, driving how the business uses loyalty customer data, digital platforms and personalised engagement to create customer and commercial value. He was recently recognized as an Industry Pioneer at the Global Loyalty Awards, reflecting his contribution to the advancement of loyalty strategy and customer engagement.

His journey in loyalty began in a call centre before moving into fraud management, providing a deep understanding of customer behaviour, programme risk and operational realities. Over the years, he has helped shape the strategic direction of loyalty across multiple brands, ensuring programmes remain simple, generous and commercially sound.

He oversees Customer Engagement, Digital Platforms, and the full loyalty ecosystem.

His work has strengthened Spur’s first-party data strategy, enhanced the measurement of customer behaviour, and introduced advanced targeting and A/B testing to optimise performance.

He also leads the development of loyalty propositions and programme enhancements that protect franchisees while delivering value to guests.

Earle’s approach combines strategic thinking with hands-on execution, ensuring loyalty is not only a marketing tool but also a measurable growth driver. His leadership continues to strengthen Spur Corporation’s capabilities, embedding loyalty at the heart of customer experience and brand competitiveness across all restaurant brands.

Kelly Goldsworthy is the Head of Rewards at Capitec Bank, where she leads one of South Africa's largest and fastest-growing loyalty programmes. With over 20 years of experience in engineering, process design, strategy, and customer engagement, she is passionate about creating simple, personalised experiences that drive customer value and business growth. Kelly holds an Engineering degree and Executive MBA and is a passionate advocate for women in leadership and inclusive workplaces.

I am a transformational marketing leader driven by a simple belief: the strongest brands are built through meaningful customer relationships.

With over 18 years of experience spanning marketing, loyalty, digital transformation, customer strategy, and analytics, I have led the creation of customer value ecosystems that deliver growth, deepen engagement, and build lasting loyalty.

Known for combining strategic vision with creative ambition and commercial rigour, I thrive on turning emerging trends into competitive advantage. My passion is shaping the future of marketing where data fuels insight, technology enables scale, and loyalty becomes a powerful driver of customer lifetime value.

Building brands people love. Creating loyalty people value. Shaping the future of customer growth.

Adam Posner is the CEO and Founder of The Point of Loyalty, a specialist customer loyalty and loyalty program advisory.

Since 2007, Adam has been helping brands design and deploy customer loyalty and loyalty programs that are customer-sensitive, organisationally aligned and commercially incremental.
Adam is the creator of ‘The new loyalty program is a JoyaltyTM Program’ and is passionate about adding "Moments of Magic" to elevate loyalty programs beyond transactions.

He has designed and deployed customer loyalty, retention and loyalty program strategies across retail, shopping centres, QSR, hospitality, hotels, financial services, health insurance, childcare, leisure, entertainment, and B2B industries.

Adam is author of For Love or Money™ the in-depth consumer research studies on customer loyalty and loyalty programs, now in its 19th edition.

As a customer-centric product management pro, I'm well-versed in the ever-evolving landscape of retail, from digital tech to employee quirks. With over 20 years of experience across the MENA, UK, and India, I've honed my skills in product development, Agile methods, user experience design, and more. I bring a rare mix of maturity, balance, and productivity to my teams, making it easy to have fun while still smashing business goals. My secret weapons? Product Management, Product development, Sensible prioritizations, Agile methodologies fit for purpose, Scrum that works, Smart negotiations and end- end Customer experience management. Let's weave some digital magic and create a world-class experience!

Carly Neubauer is Co-Founder and Managing Director of Elevate Loyalty and Loyalty Economics, with more than 20 years’ experience spanning loyalty strategy, incentives, and technology platforms.
She has led the design and delivery of 40+ B2C, B2B, and enterprise loyalty programs for ASX-listed organisations, high-growth startups, and consultancies across multiple sectors.
Carly is the APAC Host of Let’s Talk Loyalty, Co-Founder of WiiN Global, and a Founding Board Member of IMA MEAPAC, contributing to the advancement of loyalty and incentive marketing across the region.
A Certified Loyalty Marketing Professional (CLMP), she applies behavioural insight and commercial rigour to drive measurable member value, sustained engagement, and ROI.

Julia Raphaely is CEO and co-founder, alongside Leigh Kinross, of Paradigm Connect, a Cape Town-based agency specialising in subscription, loyalty, and content strategy. Their flagship work includes Vodacom’s Glow, a one stop destination portal for young South African women, and Openly, their recently launched mental health and wellness brand. Both platforms were built on a deep understanding of how compelling content drives loyalty and long-term engagement.

Before founding Paradigm Connect, Julia spent 28 years as CEO of Associated Media Publishing, one of South Africa’s most influential independent media companies. She led its transformation from a legacy print publisher into a multi-platform media business across their many international titles including Cosmopolitan, O The Oprah Magazine, Marie Claire, Good Housekeeping, and while developing home grown brands that built lasting relationships with women across Africa.

Julia brings a rare combination of media storytelling instinct and commercial strategy to the loyalty space through understanding not just how to acquire subscribers, but how to keep them engaged through content that genuinely matters to them. She is an alumnus of both the University of Cape Town and New York University.

Maré Louw is a customer-focused executive with 20 years of experience spanning advanced analytics, loyalty, marketing, customer experience and finance. She has a proven track record of unlocking significant commercial value through customer-centric transformation. As Chief Customer Officer, Maré leads high-performing teams that translate deep customer insight into meaningful experiences, stronger relationships and sustained revenue growth. Most recently, she led the strategy formulation, development and launch of MyDifference PLUS, a new personalised, behaviour-led loyalty programme designed to deepen customer engagement and deliver long-term commercial value.

Andrew McBarnett is the Founder and Group CEO of Points Africa and a loyalty, digital commerce and product strategy executive with more than 20 years of international experience.
His career includes senior leadership roles at Points.com, Porter Airlines and Aimia, where he managed major loyalty partnerships, led the evolution of airline and travel rewards platforms, and developed customer-focused digital products and experiences.
Today, Andrew leads Points Africa’s development of a mobile-first coalition loyalty and customer intelligence platform for Africa. The platform has issued more than 200 million points in five months, connecting consumers with financial institutions, mobile money operators and leading brands across everyday spending categories.
Andrew is focused on using loyalty, data and digital technology to create greater value for African consumers and drive sustainable growth for participating businesses.