Our in-person Masterclasses are the perfect way to elevate your expertise in customer loyalty! Become one of our alumni and join over 1000 professionals, across 45 countries, who have completed Truth’s Customer Academy courses.
Join our upcoming masterclass and achieve your Diploma in Loyalty and gain the post-nominals CADipL™
Key outcomes:
- Be equipped with Truth’s proprietary 8-step process as a foundational guide to loyalty strategy design, implementation and assessment
- Be ready to lead teams and stakeholders to successfully launch or re-launch a loyalty programme
Course modules:
Module 1: Programme strategy & data insights
Module 2: Programme audit
Module 3: Programme design
Module 4: Research & concept testing
Module 5: Member engagement
Module 6: Technology platforms
Module 7: Business case / commercials
Module 8: Project implementation
Module 9: Programme management & KPIs
Module 10: Loyalty industry excellence
Key details:
- Date: 2-3 June 2026
- Location: Radisson Blu Gautrain Hotel, Sandton Johannesburg
- Cost: R14 999 ex VAT (R17,248.85 incl VAT)
The course has been set out leveraging decades’ worth of experience, industry best practice, as well as local and global case studies.
