In this episode Amanda Cromhout, Truth’s CEO, talks to Robert Pope from Myer One.
Recognised as the most decorated loyalty brand in global awards, Myer One has been on an extraordinary journey of transformation since 2019.
Rob Pope, GM Customer at Myer, reveals how the programme has evolved into the ‘beating heart’ and ‘engine room’ of Australia’s second-largest apparel retailer. With data as the driving force, Myer One has crafted a powerful, customer-first success story.
