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The 2019 Leaders in Loyalty Summit brought together executives from some of SA’s leading loyalty brands such as eBucks, TFG, MySchool, Pick n Pay Smart Shopper, Vodacom and Sanlam Reality. The audience emerged themselves in discussion with the panel and speakers about key loyalty innovation, and industry pain points or challenges. One of the key themes that…

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The 2019 South African Loyalty Awards, developed specifically to celebrate loyalty excellence and innovation, announced the awards winners on Wednesday, 30 October, in Cape Town. This was the first year of operation of the South African Loyalty Awards, which was initiated by Truth,South Africa’s leading loyalty & CRM consultancy, based in Cape Town. “Our main…

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  The 2019 South African Loyalty Awards, developed specifically to celebrate loyalty excellence and innovation, announced the awards winners on Wednesday, 30 October, in Cape Town.   This was the first year of operation of the South African Loyalty Awards, which was initiated by Truth,South Africa’s leading loyalty & CRM consultancy, based in Cape Town.…

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Truth’s CEO, Amanda Cromhout discusses loyalty programmes in South African with Kieno Kammies at CapeTalk. In the interview, we discuss loyalty programme usage in South Africa and talk through some of the critical factors making programmes more successful than others. We also discuss the launch of the new Checkers programme: Xtra Savings. Listen to the…

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Is it really loyalty if you have to pay for it? Author: Ros Netto, CRM & Loyalty Consultant, Truth Many notable loyalty programmes have adopted the pay-to-play (subscription based) model where members pay a recurring fee to stay in the programme in exchange for heightened level of service/experiences and/or product specific benefits that they can…

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Increased redemption drives increased engagement Author: Amanda Cromhout, CEO, Truth   It’s an age-old theory that if you create a loyalty programme on high breakage that the numbers in the business case will add up nicely. This era in loyalty programme thinking is strictly over.  There is a direct correlation between loyalty programme performance and redemption…

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