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Truth’s CEO, Amanda Cromhout, debates if loyalty programmes are in fact evaporating?! Bruce Whitefield – host of The Money Show, recently introduced a loyalty discussion with Amanda with the question: are loyalty programmes evaporating?! Amanda shares insights gained from some of the top loyalty executives in the country on how they are boosting business through…

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Truth CEO, Amanda Cromhout, discusses new programmes that launched last year. We look at two programmes in particular, Famous Brands’ Wimpy Rewards and DSTV’s DSTV Rewards. To get greater insight into these rewards programmes we speak to Kaveer Maharaj from DSTV and Michael Emanuel from Famous Brands.

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