Loyalty TV / Let’s Talk Loyalty #642 with Tanya Alexander from Arvind Fashions. Tanya discusses the challenges of balancing transactional and emotional loyalty, integrating omnichannel strategies, leveraging AI to enhance customer engagement, and more!
Arvind Fashions Ltd is a USD 500 m turnover fashion business, which has been in existence for over 30 years. Its loyalty base boasts over 10 million customers across its five different loyalty programmes.
Tanya Alexander is AVP loyalty and Operations at Arvind Fashions Ltd and shares her challenges of operating five+ loyalty programmes, using customer-relevant channels and how she sees the role of AI driving faster hyper personalisation to better serve the Indian fashion market.
