Loyalty TV and Let’s Talk Loyalty #749 with Truth’s Founder, Amanda Cromhout and Nokwanda Khumalo, General Manager, Mobility & Convenience at bp Southern Africa
Nokwanda Khumalo has led fuel retail and loyalty initiatives for over a decade. In this interview, she explains how organisations can unlock loyalty as a growth engine when leadership commits to it fully. Reflecting on the 18 months following bp’s loyalty launch, Nokwanda shares the measurable business impact achieved, noting that success extended beyond technology and rewards mechanics. A key factor was investing in frontline execution. Her perspective underscores a clear lesson: loyalty drives lasting growth when it is woven into company culture, championed from the top, and consistently brought to life by those closest to the customer.
