The 2023/4 Truth & BrandMapp South African Loyalty whitepaper has been released. This year’s whitepaper is the 8th edition.
Amanda Cromhout, CEO of Truth and author of the whitepaper is interviewed on Kaya Biz by Gugulethu Mfuphi.
In this episode, Amanda speaks about the key highlights featured in the 2023/4 South African loyalty landscape whitepaper. This includes loyalty programme usage, the most used loyalty programmes with a change to the most used programme, the preferred loyalty benefits, which loyalty programmes South Africa consumers can’t live without and many other insights.
Listen here:
Download the full 2023/4 South African Loyalty Landscape whitepaper here: https://truth.co.za/articles/whitepapers/
