Peter Lavers, Co-founder and Customer Management Influencer, talks to Amanda Cromhout from Truth and Mark Maclure from Stream Loyalty, a tech-enabled loyalty team on what they would describe as good loyalty practise in B2B.
You May Also Like
Let’s Talk Loyalty #749: bp Southern Africa demonstrates how loyalty can be an enabler of business growth
Let’s Talk Loyalty #749: bp Southern Africa demonstrates how loyalty can be an enabler of business growth
Truth LoyaltyFebruary 26, 2026
Let’s Talk Loyalty #747: Hornby Hobbies: Turning collectibles into loyalty leadership
Let’s Talk Loyalty #747: Hornby Hobbies: Turning collectibles into loyalty leadership
Truth LoyaltyFebruary 19, 2026
The Money Show: “Why brands turn to Amanda Cromhout for loyalty programmes?”
The Money Show: “Why brands turn to Amanda Cromhout for loyalty programmes?”
Truth LoyaltyFebruary 3, 2026
