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Training

Truth’s Customer Academy is our centre of loyalty excellence, where we share our expertise and learnings in the fields of loyalty & CRM, through professional training.

We share invaluable, comprehensive resources and case studies with you in the form of interviews with thought-leaders, global best practice principles, whitepapers, videos and articles.

Truth’s certified Diploma in Loyalty is a comprehensive course aimed at both seasoned loyalty professionals and industry newcomers.

Truth online course in customer loyalty data will help you demystify the complexity associated with collecting and analysing customer data.

Truth’s online course in Member Engagement Strategy will help you deepen the connection between your customers and your brand, supporting your growth and retention targets.

Designed with busy professionals in mind. If you’re interested in delving deeply into specific loyalty topics, our micro courses offer an ideal solution.

Benefit from decades of experience & Truth’s proprietary 8-step process wrapped up in this 1-week course.

Learn how to clearly define measures for success, implement robust reporting and tracking ongoing loyalty performance.

A comprehensive course to support sound business case development for a planned loyalty programme or to use as a retrospective tool for programme projections.

Choosing the right technology vendor can be a tough decision. This course sets out a framework to support objective, strategy-led decision-making. 

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Who should sign-up?

Our courses are aimed at providing individuals and teams across various roles & departments, with the best in loyalty education.

  • Business or marketing graduates wanting to specialise in loyalty
  • Loyalty & CRM managers involved in delivering a loyalty strategy or programme
  • Marketing teams or individuals tasked with understanding the loyalty landscape to deliver a new loyalty programme
  • Upskilling team members or new recruits
  • Agency teams or account managers involved in delivering their client’s loyalty initiatives or campaigns
  • Loyalty, CRM or POS technology vendors wanting to understand the benefits of delivering an innovative loyalty solution to best serve their customers