Leaders in Loyalty Summit

Loyalty's leaders. One stage. Two days.

Learn the design, the data, and the AI, straight from the people building it right.

Date: 8 – 9 September 2026
Venue: Cape Town Marriott Hotel Crystal Towers
Tickets available: R5999 ex VAT

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The summit

From the leaders in loyalty. All industries represented.

This is for CMOs, CFOs, CEOs, entrepreneurs, vendors, and loyalty professionals.

South Africa’s loyalty community is world-class. This global event is hosted in Cape Town.

The International Leaders in Loyalty Summit is a cross-industry event designed to bring together loyalty, customer experience, data, CRM, marketing and business leaders from all major industry sectors, retail banking, financial services, retail, QSR, restaurants and hospitality among them.

The summit explores how loyalty is changing beyond points, discounts and rewards, and how brands can build deeper, more profitable customer relationships through data, personalisation, emotional connection, technology and long-term value creation. Data, technology, fraud and AI all feature, with tangible, actionable insights for organisations of any size, and for the entrepreneurs, tech vendors, data agencies and marketing partners supporting the loyalty industry from the outside.

The two days run as a series of keynotes, fireside chats and panel discussions, which makes networking a major part of the experience. It’s an invitation into the loyalty industry community, a global one. South Africa’s loyalty community is well known worldwide, but this event reaches beyond South Africa alone.

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The Speakers

CEO & Founder

Amanda Cromhout

Amanda Cromhout is the CEO and Founder of Truth. She is the Academic Director of Truth’s international loyalty training academy and is recognised as International Loyalty Personality of the Year – 2023 (The International Loyalty Awards).

Amanda is CEO and Founder of Truth - a global consultancy based in Cape Town. What Amanda loves the most is sharing loyalty expertise and helping others, whether that be through keynote speaking, hosting podcasts and webinars as Academic Director of Truth’s international loyalty training academy, or through Truth’s consultancy work.

She was recognised as ‘Best Loyalty Professional’ in 2024 and as ‘International Loyalty Personality of the Year’ – 2023 at The International Loyalty Awards.

Amanda is the author of a compelling business-read called Blind Loyalty – 101 loyalty concepts radically simplified. This is a loyalty playbook not-to-be missed.

She is a judge on The International Loyalty Awards and Founder / Judging Chair of The South African Loyalty Awards. She is also the Founder of The African Loyalty Association and African Loyalty Awards.

Amanda is passionate about giving back and has founded The Blind Loyalty Trust to aid financially disadvantaged individuals by reversing unnecessary blindness, after suffering her own a life-changing eye condition in 2022, which left her temporarily blind in her right eye.

Emirates VP Skywards (Programmes & Performance)

Anita Ramchandani

With over 25 years of experience in the global travel industry, brings deep expertise across commercial strategy, loyalty, airport operations, and technology-led transformation.

Currently leading strategic business delivery for Skywards, driving innovation, enterprise transformation, and cross-functional alignment. Responsibilities span portfolio planning, major transformation programmes and loyalty fraud risk management. Known for combining customer-centric thinking with strong operational execution to deliver large-scale, measurable impact.

Founder and Managing Partner at KYROS Insights

Len Llaguno

Every loyalty leader knows the feeling: the CFO calls the program a cost center, and even when it's clearly working, the value is hard to prove.

Len Llaguno founded KYROS to fix exactly that. A credentialed actuary, Len leads the only actuarial firm in the world focused solely on loyalty programs — putting a number on every member, every benefit, and every lever, and turning loyalty stories into loyalty math. KYROS works with many of the world's largest loyalty programs — including Expedia, Avios, Virgin, Wyndham, Radisson, Sonesta, and Bilt — helping their teams turn skeptical CFOs into the program's biggest advocates.

Futurist, a Business Strategist, a Seasoned Project Director, an Experienced Intercultural Manager, and an Author.

Per Ostberg

In the past 30+ years, he has worked across Europe, Asia, and Africa, both in executive roles at multinationals and as a serial pan-African entrepreneur.

In the past 30+ years, he has worked across Europe, Asia, and Africa, both in executive roles at multinationals and as a serial pan-African entrepreneur. Per has lived, worked, and travelled in over 90 countries, managed large and complex projects, built mobile phone networks, restructured international logistics, led multicultural teams, steered organizations through crises and transformations, been evacuated from war zones, he thrives in environments where tomorrow never looks like today, and he is a certified futurist.
With his worldwide experience and curiosity about the future, he challenges directors, executives, and managers to Think Differently About the Future!

Co-founder of the Loyalty Security Association (LSA)

Michael Smith

Michael has been dedicated to helping loyalty programs managers understand and prevent fraud.

For the last decade, Michael has been dedicated to helping loyalty programs managers
understand and prevent fraud.

A co-founder of the Loyalty Security Association (LSA) and a former member of the British
Airways Frequent Flyer Program team, he brings extensive practical experience to the field.
In addition he also serves as a Board Advisor for Ai Events | Airline Information, which hosts
leading events in airline/travel loyalty, co-brand, payments, and fraud.

Actively engaged with the industry, Michael frequently speaks at loyalty conferences and
collaborates with loyalty programs managers. Through the LSA Working Groups hearing
direct from the front line of cybersecurity and fraud management professionals he remains at
the forefront of the latest fraud tactics, account takeovers (ATOs), and methods used to
compromise points and miles.

Panel Discussion

FNB eBucks, Capitec Live Better, Clicks ClubCard and Spur Rewards go head to head on one stage for the first time at the International Leaders in Loyalty Summit, as new data shows record loyalty membership driven by cost-of-living pressure.

For the first time, the executives responsible for four of the country’s most established loyalty programmes will appear together on one stage: FNB eBucks, Capitec Live Better, Clicks ClubCard and Spur Rewards. Direct competitors in the same market, the panel rarely, if ever, compares notes in public.

The panel discussion will address the operating models behind each programme’s success, how the brands are applying AI to lift customer lifetime value and business outcomes. A case is made for where they see return on loyalty investment heading over the next three years, as membership growth continues to outpace the broader economy.

The panel discussion is moderated by Amanda Cromhout.

The session closes with an exclusive 10-minute Q&A.