Includes design, implementation and measurement.
Effective member engagement through proven customer relationship management strategies will deepen the connection between your customers and your brand, supporting your growth and retention targets.
Member engagement
In just 4 weeks you will:
- Understand the importance of implementing a customer engagement plan
- Understand the difference between customer-centric communication and campaign-centric communication
- Identify the different lifecycles of a customer and when to communicate
- Understand the four pillars of a member engagement plan
- Be able to create a member engagement plan
- Be able to cost the engagement plan and ultimately to use as input into the commercial business case
In the 4-week online course we cover the following:
Module 1: Strategic rationale for member engagement
Module 2: Deep dive into the four pillars of the member engagement framework
Module 3: Member engagement considerations including data legislation, loyalty lexicon and psychology
Module 4: Implementing a member engagement plan
“An excellent, informative and interactive course”
An excellent, informative and interactive course with great practical examples.
Bridget Dore, Head of Smart Shopper and Insights, Pick n Pay
