Amanda Cromhout, Truth’s CEO, interviews eBucks CEO, JOhan Moolman. This is a loyalty interview not to miss. Johan Moolman openly shares the success behind the rewards brand, eBucks which picked up more awards than any other programme in the world at the International Loyalty Awards for 2023.
Let’s Talk Loyalty #416: South Africa’s FNB eBucks Rewards is the biggest winner at The International Awards
You May Also Like
Let’s Talk Loyalty #749: bp Southern Africa demonstrates how loyalty can be an enabler of business growth
Let’s Talk Loyalty #749: bp Southern Africa demonstrates how loyalty can be an enabler of business growth
Truth LoyaltyFebruary 26, 2026
Let’s Talk Loyalty #747: Hornby Hobbies: Turning collectibles into loyalty leadership
Let’s Talk Loyalty #747: Hornby Hobbies: Turning collectibles into loyalty leadership
Truth LoyaltyFebruary 19, 2026
Let’s Talk Loyalty #738: Understanding the power of WHY to dig deeper into the WHAT From transactional data – Brandon De Kock
Let’s Talk Loyalty #738: Understanding the power of WHY to dig deeper into the WHAT From transactional data – Brandon De Kock
Truth LoyaltyJanuary 20, 2026
