What differences are there in loyalty programme usage between men and women?
It may not be surprising to see that women are members of more loyalty programmes than men, and that the type of loyalty programmes they belong to are skewed towards ...Read More
Loyalty programmes now accessible to SMEs
A few years back it was tempting to write off effective loyalty programmes for small businesses with small budgets. We have seen the demand for loyalty programme adoption by SMEs ...Read More
Truth’s 2015 Loyalty & CRM Wrap Up
At the beginning of this year, we highlighted our predictions for loyalty & CRM in 2015. We shared with you how these trends have evolved over the years. In 2012, ...Read More
e-Commerce for beginners starts here…
“By understanding the data [delivered to you through your website], you can tailor make propositions – from a marketing point of view, and from a sales point of view – ...Read More