Includes design, implementation and measurement.

Effective member engagement through proven customer relationship management strategies will deepen the connection between your customers and your brand, supporting your growth and retention targets.

Learners will benefit from the following learning outcomes:  

• Learn how to assess and set a solid foundation to start building your member engagement strategy.
• Touch on adjacent principles and topics that should be considered as part of implementing your plan like your technology stack, data privacy legislation, stakeholder management and data monetisation, to name a few.
• Delve into the core principles of customer relationship management and lifecycle design, all of which are fundamental to designing an effective member engagement strategy.
• Identify customer and campaign objectives linked to measurable KPIs, as well as how to drive ongoing optimisation through robust test and learn strategies

Course Modules 

Module 1: Member engagement strategy design

Module 2: Deep dive into the 4 pillars of the member engagement framework

Module 3: Customer lifecycle management

Module 4: Implementation, planning & measurement fundamentals

Module 5: Customer data basics, legislative considerations & assessing technology

Module 6: Additional resources to deepen learning