A comprehensive course to support sound business case development for a planned loyalty programme or to use as a retrospective tool for programme projections.
Loyalty Business Case Development
There are three main components to beginning the commercial evaluation process:
1: Programme uplift from behavioural change
2: Upfront (capitalised) expenses
3: Ongoing (operational) expenses
This course is also valuable as a retrospective tool for your loyalty programme performance measurement.
Learning Formats
Key details:
- Online, self-paced
- 1 week course
Client testimonial
“Amanda’s brilliant insights and expertly articulated knowledge of the loyalty space deeply resonated with my team”
I wanted to extend my sincere appreciation for Truth’s exceptional facilitation at our recent training session. Amanda’s brilliant insights and expertly articulated knowledge of the loyalty space deeply resonated with my team, and her session exemplified why she is such a respected leader in our industry
Mateboho Malope, Managing Executive: Loyalty
