Online loyalty data course 

Establish & deepen your understanding of key concepts related to customer data management   

As a loyalty or customer professional, it is imperative that you feel comfortable with and deeply understand the value your customer data can bring to both your business and your customers. 

Learners will benefit from the following learning outcomes:  

• Gain sound understanding of key concepts related to successfully designing and implementing a customer data strategy.  
• How to define key measures, interpret reports and identify trends.  
• Learn how to view and maintain a customer database as a valuable asset.  
• How to unlock business value from customer data in a way that is relevant to key stakeholders, while delivering value incrementally.  
• Get comfortable with data privacy legislation and the importance of good governance.  
• Also learn from real-world global case studies and thought leaders to deepen your knowledge.