Loyalty events

Celebrating the Industry.

At Truth, we are dedicated to shaping the future of loyalty. Our premier events bring together industry leaders, innovators, and brands to celebrate excellence and share cutting-edge insights.

Our annual calendar brings iconic events such as The South African Loyalty Awards which recognises outstanding loyalty performance. The International Leaders In Loyalty Summit gathers global experts to discuss trends and best practices at Africa’s leading loyalty conference. Our annual whitepaper launch unveils exclusive research and thought leadership, setting new benchmarks for the industry.

Join us at these influential events to connect, learn, and elevate your loyalty strategy

Work with us

Our in-person Masterclasses are the perfect way to elevate your expertise in customer loyalty! Become one of our alumni and join over 1000 professionals, across 45 countries, who have completed Truth’s Customer Academy courses.

Join our upcoming masterclass and achieve your Diploma in Loyalty and gain the post-nominals CADipL

Key details:
Date: 2-3 June 2026
Location: Johannesburg
Cost: R14 999 ex VAT

The course has been set out leveraging decades’ worth of experience, industry best practice, as well as local and global case studies.

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Loyalty Events

The highlight of the South African loyalty industry calendar, annually since 2017.
Bringing together the leaders in loyalty at the International Leaders in Loyalty Summit.

Truth is the proud author of the annual loyalty whitepaper in South Africa, which sets out the loyalty landscape across industries in the South African market. The Truth and BrandMapp loyalty whitepaper is in its 9th edition.

At Truth, we believe that the most powerful ideas are sparked through connection. Our networking events are designed to bring together like-minded loyalty professionals who are passionate about shaping the future of customer loyalty in a mature and ever-evolving market.

These events create a space for meaningful conversations and knowledge sharing, among industry leaders.

Truth is the owner and creator of The South African Loyalty Awards, developed specifically to celebrate loyalty excellence and innovation, recognising top talent in the loyalty industry and reflecting on the ever-evolving loyalty landscape of CRM, consumer behavioural change, data insight and loyalty. Join us for a cocktail event to be the first to know who the winners are.