Whitepaper 2023/4

Truth & BrandMapp have proudly delivered loyalty insights over the last 8 years.

This whitepaper analyses the changing consumer attitudes towards loyalty programmes in South Africa and further deep dives into demographic differences, plus any other factors influencing loyalty usage.

Truth and BrandMapp proudly launch the 2023/4 South African Loyalty Whitepaper. This is the 8th edition of the whitepaper and as every year, it highlights ongoing loyalty trends and new insights, relevant not only to the South African market, but for global markets also.