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Loyalty is King for the smarter shopper

7 April 2015 | Comments Off on Loyalty is King for the smarter shopper

“Don’t have a loyalty card for every single retailer because you’re never actually going to build up points to redeem it.” Amanda Cromhout With so many loyalty programmes out there, consumers need to be more savvy in their attempt in…

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Truth talks loyalty on The Money Show, 567 Cape Talk & Talk Radio 702

2 March 2015 | Comments Off on Truth talks loyalty on The Money Show, 567 Cape Talk & Talk Radio 702

Truth’s CEO, Amanda Cromhout, shares her view on loyalty programmes with Bruce Whitfield on The Money Show, 567 CapeTalk & Talk Radio 702. Bruce Whitfield, known to challenge the status quo on business topics and who openly admits he is…

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Truth teams up with CNBC Africa to talk loyalty in South Africa

20 August 2014 | Comments Off on Truth teams up with CNBC Africa to talk loyalty in South Africa

Truth is very excited to have been invited to interview for CNBC Africa focused on loyalty programmes. Interviewed by Lindsey Williams, anchor of the Business Tonight show, they delved into the explosion of loyalty in South Africa and where it’s…

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