Pick n Pay’s loyalty programme ranked SA’s most popular by FastMoving

8 December 2016

Pick n Pay’s Smart Shopper is by far the most used loyalty programme in SA with Clicks’ ClubCard and Woolworths’ WRewards coming in at second and third place. This is according to the 2016 Truth Loyalty Whitepaper, a report on the…

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The second edition of the Truth Loyalty Whitepaper features on The Marketing Site

8 December 2016

The true extent of the value that companies can derive from data is still being explored. But customer data that enables brands to target consumers on a more individual level gives those brands an immeasurable advantage through increased relevance and…

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Insurance Gateway explores the increasing use of loyalty programmes by younger consumers

8 December 2016

South Africa is a young nation – around 66% of the population is below the age of 35. Brands would therefore be remiss to ignore their unique wants and needs. According to the 2016 Truth Loyalty Whitepaper – a collaboration…

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Loyalty programmes hit youth sweet spot by IT-online

8 December 2016

More and more South Africans are using loyalty programmes than in 2015 and the biggest growth (at 13%) can be seen among the younger population (under 25 years of age), among those with a household income of R20,000 or less…

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Business Tech discusses the most and least popular loyalty programmes in South Africa

8 December 2016

The results of the 2016 survey show that Pick n Pay’s Smart Shopper programme remains the number one most used programme in South Africa, with 71% of respondents belonging to the programme whose membership currently sits at approximately 10.7 million.…

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Truth CEO speaks to Warren Harding about the Marketing Mix conference

8 December 2016

Amanda Cromhout, Truth CEO, speaks to Warren Harding of 2OV radio about the Marketing Mix conference in July 2016. Listen to the full interview here:

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Jeremy Maggs interviews Truth CEO

8 December 2016

Truth CEO discusses the first Truth Whitepaper with Jeremy Maggs on Power FM.    

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Amanda Cromhout discusses the Whitepaper on Biz Takeouts

8 December 2016

Truth CEO, Amanda Cromhout features on Biz Takeouts with Warren Harding to chat about all things loyalty in South Africa as well as the first Truth Whitepaper.      

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