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New directions in Loyalty

26 September 2019 | Comments Off on New directions in Loyalty

“New directions” by Mpho Lukoto  features the Truth & BrandMapp Whitepaper in the Sunday Times Loyalty & Rewards Supplement, 22 September 2019.  See the original article featured in the Sunday Times by clicking on the below link: ST Loyalty &…

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Improving and leveraging brand & loyalty reputation

26 September 2019 | Comments Off on Improving and leveraging brand & loyalty reputation

“Improving and leveraging brand reputation” by Thando Pato features Truth’s Amanda Cromhout in the Sunday Times Loyalty & Rewards Supplement, 22 September 2019. Rewards programmes are popular among South African consumers but how can they help improve and leverage a…

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Now Trending in Loyalty

26 September 2019 | Comments Off on Now Trending in Loyalty

“Now Trending” by Beth Amato features Truth’s Ros Netto in the Sunday Times Loyalty & Rewards Supplement, 22 September 2019. “Today’s loyalty programme members want things to be easy, convenient and personalised as possible. Innovations such as integrated payment and…

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“The test of time” – the evolution of loyalty in South Africa

26 September 2019 | Comments Off on “The test of time” – the evolution of loyalty in South Africa

“The test of time” by Caryn Gootkin features Truth’s Amanda Cromhout in the Sunday Times Loyalty & Rewards Supplement, 22 September 2019. “The test of time” takes a look at how programmes in South Africa have evolved over time. This…

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How to reap the benefits from your loyalty programmes. Truth featured in the April edition of Fairlady magazine

8 April 2019 | Comments Off on How to reap the benefits from your loyalty programmes. Truth featured in the April edition of Fairlady magazine

Did you know that each of us belongs to an average of six loyalty programmes? Truth talks to Eulogi Rheeder from Fairlady about loyalty programmes in the South African market and how to reap the most from them as consumers.  

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Retailers cashing in on customer loyalty. Financial Mail interviews Truth about retail loyalty programmes in SA.

5 April 2019 | Comments Off on Retailers cashing in on customer loyalty. Financial Mail interviews Truth about retail loyalty programmes in SA.

Retailers cashing in on customer loyalty More and more consumers are buying into the idea of loyalty programmes — and it’s paying off for retailers in terms of valuable information, as well as increased revenues by LARRY CLAASEN Stella Fermor and…

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Truth expands its global presence

6 February 2019 | Comments Off on Truth expands its global presence

2019 sees Truth expand its borders, offering loyalty & CRM consultancy & training solutions in New Zealand, Indonesia, Mauritius, the United Kingdom and into Africa. Truth is South Africa’s leading loyalty & CRM consulting company, who have delivered loyalty programmes…

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Times Live article features Truth & BrandMapp Loyalty Whitepaper 2018/19

31 October 2018 | Comments Off on Times Live article features Truth & BrandMapp Loyalty Whitepaper 2018/19

Consumer journalist, Wendy Knowler, discusses findings from the latest South African Loyalty Landscape Whitepaper in an article published on Times Live on 30 October 2018. Full article: Men and women want different things when it comes to loyalty programme rewards…

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