“The test of time” – the evolution of loyalty in South Africa

26 September 2019

“The test of time” by Caryn Gootkin features Truth’s Amanda Cromhout in the Sunday Times Loyalty & Rewards Supplement, 22 September 2019. “The test of time” takes a look at how programmes in South Africa have evolved over time. This…

Read More

How to reap the benefits from your loyalty programmes. Truth featured in the April edition of Fairlady magazine

8 April 2019

Did you know that each of us belongs to an average of six loyalty programmes? Truth talks to Eulogi Rheeder from Fairlady about loyalty programmes in the South African market and how to reap the most from them as consumers.  

Read More

Retailers cashing in on customer loyalty. Financial Mail interviews Truth about retail loyalty programmes in SA.

5 April 2019

Retailers cashing in on customer loyalty More and more consumers are buying into the idea of loyalty programmes — and it’s paying off for retailers in terms of valuable information, as well as increased revenues by LARRY CLAASEN Stella Fermor and…

Read More

Truth expands its global presence

6 February 2019

2019 sees Truth expand its borders, offering loyalty & CRM consultancy & training solutions in New Zealand, Indonesia, Mauritius, the United Kingdom and into Africa. Truth is South Africa’s leading loyalty & CRM consulting company, who have delivered loyalty programmes…

Read More

Times Live article features Truth & BrandMapp Loyalty Whitepaper 2018/19

31 October 2018

Consumer journalist, Wendy Knowler, discusses findings from the latest South African Loyalty Landscape Whitepaper in an article published on Times Live on 30 October 2018. Full article: Men and women want different things when it comes to loyalty programme rewards…

Read More

Truth features in Sunday Times Loyalty & Rewards supplement 2018

27 September 2018

Truth is proud to be featured in this year’s Sunday Times supplement: Rewards & Loyalty South Africa, released this week. The supplement covers an in-depth look into the South African loyalty landscape and the opinions of South Africa’s loyalty &…

Read More

Sunday Times article features Truth Loyalty Whitepaper 2017

16 October 2017

An article, published in the Sunday Times on 15 October 2017 by Wendy Knowler, features findings from the Truth Loyalty Whitepaper 2017 with quotes from Truth CEO, Amanda Cromhout. Full article:

Read More

Amanda Cromhout discusses the 2017 Truth Loyalty Whitepaper on The Money Show

13 October 2017

In case you missed Truth CEO, Amanda Cromhout, chatting to Bruce Whitfield about all things loyalty and our latest Whitepaper on The Money Show on Thursday, 12 October. Listen to the full interview here:

Read More